IB GEOGRAPHY: POWER, PLACES AND NETWORKS (TATA Group Case Study)
How much do these funds cost?
$105 million annually
When was it founded?
1868
How many people does it employ?
600,000
What is the group committed to to help the poor?
Cheap innovations so the poor can afford them
What did the company do in 1920?
Introduce paid leave
What did the company do in 1912?
Introduced an 8 hour working day
What does Tata do to help globally?
It helps funds projects such as clean water projects, literacy programmes
Where is the home of Tata steel?
Jamshedpur
What does Tata pride itself on?
Loyalty, dignity and its social corporate responsibility
How many companies?
Over 100, covering cars, consulting, software, steel, tea and power, hotels
Where does its revenue come?
Over half comes from outside India
Why is Jamshedpur so successful?
Tata steel runs all the towns institutions, such as the 980 bed hospital, sports stadium
Examples of "frugal innovation"
The Tata Nano ($2,300 car), chip water filter using rice husks and a prototype of a house that can be bought for $500 in a shop
