Implicit Bias
Reflexive Processing
automatic processing (implicit, unconscious memory/requires little effort, fast) results in thin slice judgments or blinks (fast judgments or perceptions)
strategies to reduce bias
awareness of own biases, conscious efforts to reduce impact on behavior, exposure to counter-stereotypical stimuli, positive experiences with other groups, call it when you see it
Bias in Hiring
- preference/bias to names (cultural) - more preference given to white candidates in interview/resume studies overall
IAT testing
Test these associations and biases against certain group along with the strength of associations
double bind
Women leaders are faced with decisions to be likable or competent which can result in being a pushover, too aggressive, etc.
Reflective Processing
controlled processing (explicit, conscious memory/effortful)
Implicit Bias
positive or negative attitudes/stereotypes held at a subconscious level that affect our understanding, actions, or decisions toward a person, thing, or group activated involuntarily and w/o an individual's awareness or control
Implicit associations
subconscious that cause us to have feelings/attitudes about other people
How does the test reveal biases
test through timing and mistakes by associating positive or negative qualities to certain groups