info 360 - quiz review

What is the difference between a cloud service and a web service?

A cloud service provides users with increased computing power and data management, whereas a web service provides the software tools needed for devices and systems to communicate with each other.

Why is a target market important to businesses and organizations?

A target market is the group of consumers most likely to purchase an organization's products and services.

How do CRM systems make troubleshooting customer problems easier?

CRMs store information about customer purchases and interactions.

What is the key reason to implement cloud computing into one's personal and/or business data and information processing?

Cloud computing diminishes the need to store files and software on a local drive

A site on the Windows operating system where you can uninstall programs, adjust settings, and manage tasks is the ________.

Control panel

________ involves identifying errors in data sets and removing/correcting these errors to ensure the data is accurate.

Data scrubbing

Which of the following statements describes a keylogger most accurately?

It is surveillance malware that captures confidential information through keyboard input.

Software that businesses use to manage activities in both the internal and external operational environment is known as Enterprise Resource

Planning

Cloud-based ERP systems are a form of

Software as a Service (SaaS).

Which of the following is not a presentation software term?

Speaker Image

Which is the best explanation of how the World Wide Web (WWW) differs from the Internet?

The web is only one of many applications that runs on and is accessed through the Internet.

What is the most likely reason that unstructured decisions are typically made by higher-level management?

They require strategic, long-term thinking.

What is the term for a CRM that tracks the type of sale that is most likely to make a person purchase an item that they have previously viewed on an e-commerce site?

User Experience

Which of the following is one of the primary components that enable networks and individual devices to connect to the Internet?

a "backbone" of connected hardware and a suite of Internet protocol software

Using a Database Management System (DBMS) increases data security by using ________ so that only authorized users can access data.

access rules

A high-end jewelry designer creates several different brands of jewelry for women of different ages and tastes. To gain the greatest exposure to her potential customers on social media, her SMIS should be designed to use the platforms that

are most used by the target markets for each jewelry line or brand.

A gigabyte equals approximately one ________ bytes.

billion

What is the MOST direct way in which customer relationship management (CRM) systems can help businesses increase their sales?

by helping them identify and attract prospective customers

How does using a CRM to track customer acquisition rates help organizations improve their future customer acquisition rates?

by revealing whether their marketing efforts are effective or require changes

In a multiple-criteria decision analysis (MCDA), what are you doing when you are identifying available options?

comparing different options in order to determine which are best candidates for measure

Simon sells products with higher perceived values than his competitors' offerings. This provides Simon's firm with

competitive advantage

What is the first step in the six-step process of creating an SMIS?

create system goals that align with the goals of the organization

Sales managers must identify the customer leads that best fit the company's goals. CRM assists in this aspect of a company's sales process, which is known as

customer qualification

Sears revolutionized catalog (mail order) sales but failed to make the e-commerce leap. Amazon capitalized on this technology. What concept underlies Amazon's success?

disruptive innovation

Which type of ERP module collects data such as customer information, order history, shipping information, and customer satisfactions measures?

e-commerce operations

A manager is using the organization's ERP software to generate a report that links its human resources data to its overall financial performance. What is one type of HR data that the ERP accounting module could factor into this report?

employees' payroll and benefits

The primary goal of a company's social media strategy is to

engage potential customers.

One benefit of using a CRM system to segment a market (rather than another type of market segmentation tool) is that a good CRM tool

facilitates using the company's own, collected data about customers.

Rather than creating a new product, Chinese manufacturers have been notably successful at adopting a different strategy. They have been able to make and offer a competing product so rapidly that the majority of adopters have a choice when purchasing the product for the first time. This is referred to as a

fast-follower strategy.

Data transformation is the process of converting the _____ of data.

format

Which of the following is a strength of the Linux platform?

free to download and use

While ERP systems offer many competitive advantages to users, particularly those in upper management, a significant disadvantage is their

high costs

What is the third step when applying multiple-criteria decision analysis (MCDA)?

identify and select objectives and criteria

What is the overarching goal of organizations choosing to adopt an enterprise resource planning (ERP) system?

increase operational efficiency

With the increasing presence of Internet e-commerce sites, the force of

increased

With a product differentiation strategy, a company charges more for its product than its competitors charge for theirs because:

its product is unique in a way that justifies the higher price.

The amount of time that passes between when a device is asked to perform and when it completes the task is known as

latency

Under what type of system are employees encouraged to halt the manufacturing process in the event of a manufacturing error or safety risk?

lean manufacturing system

Which of the measurable outcomes of the balanced scorecard framework focuses on organizational culture?

learning and growth

Built on real-time geodata and information provided from wireless mobile devices, ________ are widely used in m-commerce.

location-based services (LBS)

Customized communication is best described as

matching the message to the individual customer.

What is a key advanced technology behind CRM analytics?

online analytical processing

E-commerce ________ includes creating marketing messages that contain the individual's name, appeal to his/her interests, and take their purchase behavior into account.

personalization

When data is anonymized, the PII is eliminated or encrypted. PII includes names, Social Security numbers, addresses, and more and stands for ______ identifiable information

personally

Gantt chart is fully developed during the ________ phase of the project management process.

planning

What are the five classical functions of managers as identified by management theorist Henri Fayol?

planning, organizing, coordinating, deciding, controlling

What aspect of today's business environment is central to the need for robust transaction management processing systems?

proliferation of e-commerce-based organizations

What is the purpose of executive support systems (ESSs)?

provide output that helps managers make important decisions

In the initiation phase of project management, the client and project manager determine if the project is SMART. What does the R in SMART refer to?

realistic

Collections of related fields in a database are referred to as

records

In order to be considered open data, databases must provide access rights so that they can be

redistributed

n which stage of Herbert Simpson's four stage process for decision making are solutions identified?

second

With Web 3.0, everyday devices connected to the Web will become

smarter and more capable, given the improved support for the Internet of Things (IoT).

To calculate an organization's customer equity (CE) value we first determine

the future lifetime revenue the organization's customers will generate.

The concept of "share of customer" focuses on getting

the most business from the fewest customers.

For strategic planning, managers should choose an aggressive strategy if a SWOT analysis reveals that the organization faces weak external ________ and its external opportunities are matched with internal strengths.

threats

E-commerce ________ is the ability of an organization to create a strong presence among consumers in many places, with minimal time constraints, to sell them products and services.

ubiquity

It is especially important for startup companies to create and follow a well-designed e-commerce strategy. Which of the following is the first phase in a well-designed strategy?

web planning