INSY 3330 CH8,11 Quizzes
In 2012, the total worth of goods sold on eBay was approximately:
$75 billion.
How long does copyright protection extend for corporate-owned works?
95 years
Which of the following is a core Fair Information Practices (FIP) principle?
Choice/Consent
All of the following types of auctions have a buyer bias except:
English auction.
Auction prices are always lower than prices in fixed priced markets.
False
Deep packet inspection uses software installed on client computers to collect and analyze detailed information on page content viewed by users.
False
In C2C auctions, a business owns or controls assets and uses dynamic pricing to establish the price.
False
In a Dutch Internet auction, the highest price wins.
False
Most adult social network participants do not have any expectation of personal privacy when using a social network.
False
The average user spends more time on Google+ than on Facebook.
False
The principle of responsibility means that individuals, organizations, and societies should be held accountable to others for the consequences of their actions.
False
Which of the following statements about social, local, and mobile privacy is not true?
Google and Apple track and record how users interact with the apps on users' smartphones.
The world's leading portal/search engine site, in terms of unique visitors, is:
Google.
Which of the following requires financial institutions to inform consumers of their privacy policies and permits consumers some control over their records?
Gramm-Leach-Bliley Act
Which ethical principle states that when confronted with an ethical dilemma, an individual should take the action that produces the least harm, or the least potential cost?
Risk Aversion
Which case was instrumental in paving the way for Internet business methods patents?
State Street Bank & Trust Co. v. Signature Financial Group, Inc.
Which of the following is not one of the issues complicating the taxation of e-commerce sales?
Taxes raised are used for different government purposes.
Which of the following statements about industry self-regulation regarding privacy is not true?
The NAI's privacy policies have established the TRUSTe seal.
Which of the following statements illustrates the network effects that portals are subject to?
The value of the portal to advertisers and consumers increases geometrically as reach increases.
It is not necessarily illegal to use someone else's trademark in a metatag.
True
Liability is a feature of political systems in which a body of law is in place that permits individuals to recover damages done to them by other actors, systems, or organizations.
True
Most of today's well-known portals began as search engines.
True
Portals are among the most frequently visited types of sites on the Web.
True
The European Data Protection Directive prohibits the transfer of PII to organizations or countries that do not have similar privacy protection policies.
True
The value of portals to advertisers and content owners is primarily a function of the size of the audience the portal reaches and the length of time visitors stay on the site.
True
Facebook was the leader in U.S. ad spending revenues on social networks in 2013. What company received the second most amount of ad spending revenue?
All of the following statements about social networks are true except:
Yahoo visitors spend more than twice as much time on Yahoo as Facebook visitors spend on Facebook.
Which of the following is a community of members who self-identify with a demographic or geographic category?
affinity community
BlackPlanet is an example of a(an) ________ social network.
affinity-based
Which of the following is a common problem in sealed bid markets?
bid rigging
Registering a domain name similar or identical to trademarks of others to extort profits from legitimate holders is an example of:
cybersquatting.
Which of the following types of auctions offers a neutral marketplace, without buyer or seller bias?
double auction
The stock market is an example of a(n):
double auction.
Which of the following basic ethical concepts plays an important role in defining privacy?
due process
Threatening negative feedback in return for a benefit is an example of:
feedback extortion.
All of the following are factors that will be considered in determining whether use of copyrighted material is "fair use" except the:
free availability of the work on the Web.
All of the following statements are true except:
in auctions, prices may be variable or fixed.
All of the following statements about patents are true except:
it is more difficult to obtain a copyright than it is to obtain a patent.
Which social network functionality allows users to easily post messages to the entire community?
message board
All of the following are situations in which markets fail to produce socially desirable outcomes except:
network effects.
Which of the following types of dynamic pricing adjusts prices based on the merchant's estimate of how much the customer truly values the product?
personalization
Google's Gmail advertising has raised concerns about which of the following issues?
privacy
Which of the following is not one of the typical portal revenue sources?
referral fees
Which of the following e-commerce technology dimensions creates greater opportunities for cyberbullying?
social technology
Which of the following can be used to record all keyboard activity of a user?
spyware
All of the following statements about the Digital Millennium Copyright Act (DMCA) are true except:
the DMCA makes Internet Service Providers (ISPs) responsible and accountable for hosting Web sites or providing services to infringers regardless of whether the ISP is aware of infringement.
Which ethical principle tells you that it is wise to assume perfect information markets?
the New York Times test
Which ethical principle states that if an action cannot be taken repeatedly, then it is not right to take at all?
the Slippery Slope
What is the major reason that the Internet has such potential for destroying traditional conceptions and implementations of intellectual property law?
the ability to make perfect copies of digital works at little cost
Adjusting the annual cost of automobile insurance based on mileage driven is an example of ________ pricing.
utilization