International Marketing

Which of the following statements are true?

1. Global awareness includes a willingness to learn how cultures differ from one another. 2. Global awareness is related to "cultural intelligence."

Which of the following factors give a company "alien status"?

1. The management of the business is unfamiliar with the culture of a host country. 2. The business is controlled by foreigners.

Which of the following are the chief obstacles to being successful in international marketing?

1. ethnocentrism 2. the self-reference criterion

In the context of international marketing and commerce, how can you deal with the natural fluctuations in markets?

1. nurture reliable interpersonal and commercial relationships 2. build broad portfolios of businesses

_____ refers to the efforts that international marketers make to foresee how foreign and domestic uncontrollable factors affect a marketing mix and then to implement appropriate changes to the mix.

Adaptation

Which of the following statements is true about foreign environment uncontrollables?

Determining how to adjust to foreign environment uncontrollables is difficult because of unfamiliar cultural, political, and economic factors.

What is the fundamental difference between domestic marketing and international marketing?

Domestic marketing activities take place in only one country.

Which of the following is a factor that complicates the international marketer's task?

Each country that a company does business in will have uncontrollable factors that differ from those of other countries.

In the context of infrequent foreign marketing, which of the following is a feature of sales to foreign marketers?

Foreign sales can be made when surplus production makes goods available.

_______ marketing is the type of marketing that involves pricing and promoting the goods and services of a company to customers in more than one country.

International

Jake, an international marketer, is creating a marketing program for a culturally diverse foreign country. To avoid errors in his decisions, he decides to conduct a cross-cultural analysis that isolates the self-reference criterion (SRC) influences. He begins by defining his business goals in terms of home-country cultural traits and foreign-country cultural traits. Which of the following must he do next?

Isolate the SRC influences in the problem and examine them.

Which of the following statements is true about infrequent foreign marketing?

It can result from temporary surpluses in product caused by variations in production levels or demand.

Which of the following statements is accurate about infrequent foreign marketing?

It produces little financial return for the short duration of international sales.

Which of the following statements about U.S. companies and foreign firms is correct?

Many well-known U.S. companies have been bought or will be bought by companies in other countries.

Which of the following statements is true about the global marketing stage of international marketing involvement?

Market segmentation decisions are not necessarily based on country-to-country criteria.

Which of the following statements is true about international marketing?

Marketers cannot control certain elements of marketing, such as competition, legal regulations, and consumer sentiment.

Which of the following statements is true about international marketing?

More and more companies have found that it has become a business necessity to participate in international markets. or International marketers need to recognize that they will need to make cultural adjustments when working in foreign markets they do not know well.

In the context of international marketing, rank the following steps in a cross-cultural analysis that isolates the SRC influences in the correct order of occurrence, with the first step at the top.

See photo on phone

Which of the following statements are true about companies at the global marketing stage of international marketing involvement?

The companies define market segments based on income levels and usage patterns. The companies typically adopt this stage quickly once more than one-half their revenues are from foreign markets

Which of the following statements is true about U.S. companies with only domestic markets?

The companies have difficulty in sustaining their customary growth rates when compared to their multinational competitors. or The companies in manufacturing are outperformed by their multinational competitors.

Which of the following statements is true about a company in the no direct foreign marketing stage?

The company does not actively seek customers outside national boundaries.

Which of the following statements are accurate about a company in the no direct foreign marketing stage of international marketing involvement?

The company may make sales to trading companies. The company may make sales to foreign customers who contact the firm directly. Some of the company's products may reach foreign markets.

Which of the following statements is true concerning how international marketers must implement their plans?

The plans can vary considerably depending on the country, but marketing principles and concepts can be applied anywhere.

Which of the following statements is true of some large foreign companies that entered the U.S. market by exporting their products into the United States?

The plans can vary considerably depending on the country, but marketing principles and concepts can be applied anywhere.

Which of the following is true of almost all American businesses today?

Their performance is at least partly influenced by events in other countries.

Which of the following statements is true regarding companies with "alien status"?

They are more likely to be treated unfairly or unfavorably by government officials.

Which of following is a feature common of the no direct foreign marketing stage and the infrequent foreign marketing stage of international marketing involvement?

They are not the result of plans developed specifically to expand a business internationally.

Which of the following statements accurately describes domestic environment uncontrollables?

They can directly affect a foreign venture even though they are elements within a business's home country.

Which of the following statements is true of some large foreign companies that entered the U.S. market by exporting their products into the United States?

They eventually became so successful selling their products to the U.S. market that they decided to open manufacturing plants in the United States.

Which of the following statements are true about companies engaged in regular foreign marketing?

They may employ domestic overseas intermediaries. They may have their own sales force in important foreign markets.

Which of the following are features of companies engaged in international marketing?

They plan the production of products for various countries. They try to sell their products all over the world.

Which of the following is a practice that international marketers should follow?

They should seek to understand the people and their culture in each country in which the marketers will implement a marketing program.

True or false: A firm may be in more than one stage of international marketing involvement at any given time.

True

True or false: In the no direct foreign marketing stage of international marketing involvement, unexpected orders from a foreign buyer can prompt interest in pursuing international sales.

True

True or false: The source of most of the problems that foreign marketers have with their marketing programs is the marketers' unfamiliarity with their environment.

True

True or false: The surpluses of product that result in infrequent foreign marketing are typically only temporary surpluses.

True

Which of the following statements is true regarding the internationalization of U.S. business?

U.S. companies are necessarily having to deal with foreign businesses, even within the United States.

Which of the following is most likely to achieve faster internationalization?

a company with high technology

Successful international marketing depends on

adjusting to how market environments differ from one another.

A feature shared by the no direct foreign marketing stage and the infrequent foreign marketing stage of international marketing involvement is that both stages

are more reactive to circumstances than the other stages.

At which stage of international marketing involvement do companies begin their international involvement?

at any stage

International Marketers

base decisions and judgments about markets on a given perspective, and they need to be aware of what that perspective is.

A company becomes a multinational marketing firm when it

begins producing goods in countries beyond its home market.

A feature of the controllable elements of marketing decisions is that they

can eventually be changed if necessary.

Which of the following is an uncontrollable element of marketing decisions?

competition political and legal forces economic climate

In the context of international marketing, a relatively new problem facing U.S. companies is

competition from their global competitors in the United States.

International marketing strives to

create plans for strategically competing in global markets.

Which of the following is a best practice by a manager in international marketing?

developing a marketing program that properly takes into account business climate uncertainties

The infrequent marketing stage

does not call for a reorganization of company organization or its product lines.

A company's ability to engage in capital investment depends a great deal on

domestic economic vitality.

Debra is a technical analyst at an IT solutions firm. She believes that co-workers who come from the same country and share her background have the best solutions to work-related problems. She always seeks the help of such co-workers when dealing with issues at work. In the context of obstacles to marketing, this scenario illustrates

ethnocentrism.

The belief that the way people in your own company or culture do things is the best way of doing them is known as

ethnocentrism.

A U.S.-based multinational has its operations in a developing country. Owing to the election of a president with conservative trade policies in the host country, operations have been brought to a standstill. This scenario illustrates

foreign environment uncontrollables.

Which of the following are social globalization measures?

foreign population televisions telephone traffic Internet users

Companies treat both their home market and the rest of world as one market during the _____ stage of international marketing involvement.

global marketing

To help manage the natural fluctuations in markets, an international business executive should

have a broad portfolios of businesses.

When internal conditions deteriorate, a country can strengthen its domestic economy by

imposing restrictions against foreign investment.

A feature of infrequent foreign marketing is that it

involves selling products that are not expected to remain available to foreign buyers.

When faced with a problem from any culture, people tend to react instinctively based on

knowledge that is a product of the history of their own culture.

A U.S.-based multinational set up a manufacturing plant in a foreign country. The international marketers assumed that the understanding of the concept of preventive maintenance for machinery was the same in the host country as in the United States. However, the general population that was hired lacked an adequate level of technical knowledge to maintain the plant equipment properly. Identify the element in the uncontrollable foreign environment that is illustrated in this scenario.

level of technology

International marketing is more difficult than domestic marketing because international marketing

must cope with a unique set of uncontrollable factors in each country in which it does business.

At the regular foreign marketing level of international marketing involvement, a company has

permanent production units for the production of goods and services for foreign markets.

When a company is in the stage of regular foreign marketing, the company's marketing

remains focused on operations and production for servicing its domestic market.

The unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions is known as a(n) ______.

self-reference criterion

In regular foreign marketing, an increase in overseas demand leads to

setting aside part of what is produced for foreign sales.

Which of the following help spur internationalization?

small home markets managers with good international connections large production capacities

Which of the following is the primary concern of an international marketer?

the challenging situations that must be handled depending on the location

Which of the following is having a strong effect on global business and will continue doing so for the foreseeable future?

the many developing countries in Latin America, Asia, and eastern Europe that have adopted the free market system

The level of technology is an uncontrollable element that can often be misread owing to the

vast differences that may exist between developed and developing countries.