International Marketing Ch 6 Video Quiz
The Nielsen Company specializes in ________.
Consumer Behavior Research
Nielsen gathers transactional data of what consumers are purchasing in retail locations. This data would best be described as ________.
EPOS
When the Nielsen gathers information found on consumer blogging websites, which step of the market research process is it conducting?
Examine Data Availability
Nielsen measures television-viewing habits through electronic devices to track the viewing behaviors over a period of time. Collecting data in this manner would be an example of a ________.
consumer panel
If a global firm chooses only to consider big data from a global market research firm like Nielsen without considering any additional information from human sources abroad, it is failing to consider information acquired through ________.
direct sensory perception
