International Marketing Ch 6 Video Quiz

The Nielsen Company specializes in​ ________.

Consumer Behavior Research

Nielsen gathers transactional data of what consumers are purchasing in retail locations. This data would best be described as​ ________.

EPOS

When the Nielsen gathers information found on consumer blogging​ websites, which step of the market research process is it​ conducting?

Examine Data Availability

Nielsen measures​ television-viewing habits through electronic devices to track the viewing behaviors over a period of time. Collecting data in this manner would be an example of a​ ________.

consumer panel

If a global firm chooses only to consider big data from a global market research firm like Nielsen without considering any additional information from human sources​ abroad, it is failing to consider information acquired through​ ________.

direct sensory perception