Intro to Business Milestone 2

A cosmetic company created a new cream that claimed to use a well-known ingredient to reduce dark spots on skin. The cream contained just enough of the ingredient to list it on the package, but it was not enough to make the product effective. Which of the following does this scenario illustrate? A. Angel dusting B. Bait and switch C. Coloring D. Sales promotion

A. Angel dusting(Truth in Advertising)

Which of the following is a disadvantage to using an intermediary? A. Can increase the cost of a product or service B. Can provide expertise a business may lack C. Can increase distribution capabilities D. Can provide convenience for the consumer

A. Can increase the cost of a product or service(Place)

Which of the following exemplifies pull marketing? A. Updating a product's package design B. Direct selling at a store location C. Creating and updating a company blog D. Mailing coupons to customers

A. Creating and updating a company blog(Push and Pull Marketing)

Hudson had an idea for a new style of lunch box for kids to use when going to school. When he founded his company, he stated that a certain portion of the profit made from every lunch box would be donated to feed hungry kids. What type of social responsibility stance below did Hudson take? A. Proactive B. Accomodative C. Obstructionist D. Defensive

A. Proactive(Ethics and Marketing)

In which of the ways below is green marketing different from green washing? A. Promotes environmental benefits for social responsibility reasons B. Provides a competitive advantage for the company C. Produces non-genuine claims in an effort to gain more customers D. Produces an image of a company that goes green for the wrong reasons

A. Promotes environmental benefits for social responsibility reasons(Marketing the Environment Ethically)

Which of the following is true about promotion? A. Public relations is considered promotion for some companies. B. Companies rely more on traditional advertising media than on internet advertising. C. Promotion involves selecting the appropriate distribution channel for goods. D. Companies typically select one type of media to use for promotional purposes.

A. Public relations is considered promotion for some companies.(Promotion)

If a new restaurant owner determines that she does not have sufficient funds to open a new location, where does this determination belong in her SWOT analysis? A. Weakness B. Strength C. Threat D. Opportunity

A. Weakness(The Marketing Plan)

Which of the following describes the purchase of a shopping good? A. Abby purchased a soft drink and muffin on her way to work. B. Abby purchased a new sofa and futon after redesigning her living room. C. Abby purchased a brand new Corvette sports car. D. Abby purchased a bottle of mouthwash because she ran out of it the night before.

B. Abby purchased a new sofa and futon after redesigning her living room.(Product)

Which of the following is NOT a characteristic of marketing services? A. Emphasizes the level of customer service B. Emphasizes the similarity to competitor's offerings C. Emphasizes the expertise of the provider D. Emphasizes the time savings for consumers

B. Emphasizes the similarity to competitor's offerings(Markets in Marketing)

Which of the following is true about marketing? A. Is used more by for-profit organizations than non-profit organizations B. Is used more for increasing the demand for a product than its supply C. Is used more for introducing a product than maintaining a product D. Is used more for products than for services

B. Is used more for increasing the demand for a product than its supply(Basics of Marketing)

Which of the following products is likely considered to be in the growth phase of the product life cycle? A. Conventional cell phones, since most competition is leaving the market B. Tablet devices, since customers are developing brand loyalty C. 3D televisions, since few customers are aware of the product D. DVD players, since sales have peaked

B. Tablet devices, since customers are developing brand loyalty(Product Life Cycle)

Which of the following is true about pricing? A. Skimming pricing involves setting a low price to introduce a product and to gain consumer interest. B. The need for specialized research and development can increase the price of a product. C. Perfect competition can cause a company to price products lower than its competitors. D. Penetration pricing involves setting a high price for a new product to gain market share.

B. The need for specialized research and development can increase the price of a product.(Price)

A company created its own social media space called The Lounge, which included an interactive website with contests and forums for customers to talk about their own experiences with the company's products. Which of the following does this scenario illustrate? A. Business branding B. Viral marketing C. Market segmentation D. Product differentiation

B. Viral marketing(Unique Branding)

A company's marketing focus changes in which of the following ways when it uses a consumer-focused marketing mix? A. A business tries to differentiate its products. B. A business tries to improve relationships with suppliers. C. A business tries to anticipate supply changes. D. A business tries to think like its customers.

D. A business tries to think like its customers.(Consumer-Focused Marketing Mix)

Which of the following best describes branding? A. A company uses its name and marketing techniques to promote awareness of environmental issues. B. A company uses marketing techniques to develop relationships with its new suppliers. C. A company uses marketing techniques to advertise a markdown of several of its products. D. A company uses its name and marketing techniques to create a perception in the minds of its customers.

D. A company uses its name and marketing techniques to create a perception in the minds of its customers.(Basics of Branding)

Which of the following best describes relationship marketing? A. Creates growth through increased sales B. Focuses on the values and ethics of the company C. Uses alliances with other businesses to increase market share D. Emphasizes customer retention and satisfaction

D. Emphasizes customer retention and satisfaction(Evolution of Marketing)

Which of the following is a problem a company may face when integrating technology into its marketing strategies? A.How to effectively differentiate its products from those of the competition B. How to become socially responsible in communities C. How to minimize the impact of false advertising in media D. How to handle privacy issues when customers share posts on social media

D. How to handle privacy issues when customers share posts on social media(Technology and Marketing)

A software company made a new game. The company first determined all males would be interested in the game but then narrowed their focus to all teenage boys interested in martial arts games. Which of the following does this scenario illustrate? A. Buzz marketing B. Redlining C. Relationship marketing D. Market segmentation

D. Market segmentation(Marketing Strategy)

A line of devices from an electronics manufacturer experienced a peak in sales. The company then decided to simplify the product line to focus on a few key devices and aggressively promoted these specific products.The product is in which phase of the product life cycle? A. Introduction B. Decline C. Growth D. Maturity

D. Maturity(Product Life Cycle)

Which statement describes a cultural influence in Olivia's search for a coffee shop on her way to work? A. Olivia stopped in the coffee shop that all of her friends usually visit. B. Olivia bought a pastry to go along with her tea since she was also hungry for breakfast. C. Olivia added low-fat milk to her tea so that her drink would be healthier. D. Olivia bought tea rather than coffee since that is what her Indian family always drank.

D. Olivia bought tea rather than coffee since that is what her Indian family always drank.(Consumer Behavior)

Which of the following could an online travel agency do to impact the evaluation of alternatives step of the consumer buying process? A. Allow customers to describe their travel experiences on the website B. Show customer reviews from trips and flights C. Use banner ads as a form of advertisement D. Provide price comparisons on flight and booking information

D. Provide price comparisons on flight and booking information(Consumer Buying Process)

A clothing manufacturer uses various fabrics, threads and buttons to produce men's shirts to sell to consumers. Which item within the scenario is NOT considered to be an industrial good? A. Threads B. Buttons C. Fabrics D. Shirts

D. Shirts(Markets in Marketing)

Which of the following is NOT a purpose for the packaging of a product? A. To offer convenience to the consumer B. To protect the product contents C. To promote the company brand D. To describe substitute products

D. To describe substitute products(Packaging)