Intro to Business Unit 2 Milestone 2

Which of the following is an example of viral marketing? -A group of coworkers talks about the best ads shown during the telecast of a major football game. -A company enables people to join their loyalty program by completing a form on their website. -A company encourages customers to create and upload videos that show their friends and family using one of the company's products. -Subscribers to a company's email newsletter receive an announcement about an upcoming sale.

A company encourages customers to create and upload videos that show their friends and family using one of the company's products. (Concept: Unique Branding)

A software company developed a new virus protection software named LockDown. The box containing the CD displayed the company name and a small blue badge, as well as information about the product installation. Which of the following would be considered the logo in this scenario? -Box -Product information -Company name -Blue badge

Blue badge (Concept: Packaging)

Which of the following is a disadvantage to using an intermediary? -Can provide expertise a business may lack -Can increase distribution capabilities -Can provide convenience for the consumer -Can increase the cost of a product or service

Can increase the cost of a product or service (Concept: Place)

Which of the following is a specialty good? -Socks -Refrigerator -Smart phone -Custom painting

Custom painting (Concept: Product)

Select the item below that illustrates push marketing. -Encouraging word of mouth referrals -Demonstrating a product at a trade show -Developing a television commercial -Creating an in-store promotion

Demonstrating a product at a trade show (Concept: Push and Pull Marketing)

Which of the following is the purpose of relationship marketing? -Differentiate product offerings -Penetrate new markets -Influence consumer behavior -Foster customer loyalty

Foster customer loyalty (Concept: Evolution of Marketing)

A company created a line of cleaning products that uses natural ingredients instead of harsh synthetic chemicals. What type of marketing below should the company use? -Green marketing -Holistic marketing -Green washing -Relationship marketing

Green marketing (Concept: Marketing the Environment Ethically)

An office supply company created a new office organization product. Its customers have very little knowledge about the product, and the company is willing to modify the product to adjust to the market. Which phase of the product lifecycle below does the scenario describe? -Growth -Introduction -Maturity -Decline

Introduction (Concept: Product Life Cycle)

Management at a company priced a product very low to enter a new market. The company offered a small amount of the product at two initial locations. Which phase of the product life cycle below does this scenario illustrate? -Decline -Growth -Maturity -Introduction

Introduction (Concept: Product Life Cycle)

A software company made a new game. The company first determined all males would be interested in the game but then narrowed their focus to all teenage boys interested in martial arts games. Which of the following does this scenario illustrate? -Redlining -Relationship marketing -Market segmentation -Buzz marketing

Market segmentation (Concept: Marketing Strategy)

In which of the following ways does a company market a product differently when it considers more of a consumer-focused marketing mix? -More emphasis placed on using multiple forms of marketing media -More effort spent ensuring the shopping experience is convenient -More focused on trying to provide substitute products -More time spent developing unique product features

More effort spent ensuring the shopping experience is convenient (Concept: Consumer-Focused Marketing Mix)

When an environmental group accused a local energy company of illegally dumping waste in a river, the company spokesperson released a statement that defended the energy company's actions by denying that they had any responsibility to keep the river clean. Which social responsibility stance below did the energy company take? -Accomodative -Defensive -Proactive -Obstructionist

Obstructionist (Concept: Ethics and Marketing)

Which of the following is NOT an example of marketing? -Billboard display for a law firm -Press release for a company-sponsored charity event -Product line display at a trade show -Television commercial to sell a new product

Press release for a company-sponsored charity event (Concept: Basics of Marketing)

Which of the following is NOT an example of false advertising? -Providing supporting proof that a vehicle is environmentally friendly since it gives off fewer pollutants. -Claiming clinically proven health results for a food product that lacks scientific testing reports. -Advertising an orange drink as juice when the ingredients do not list any juices. -Retouching before and after photos in an advertisement for a weight loss medicine.

Providing supporting proof that a vehicle is environmentally friendly since it gives off fewer pollutants. (Concept: Truth in Advertising)

Which of the following is true about promotion? -Companies typically select one type of media to use for promotional purposes. -Promotion involves selecting the appropriate distribution channel for goods. -Public relations is considered promotion for some companies. -Companies rely more on traditional advertising media than on internet advertising.

Public relations is considered promotion for some companies. (Concept: Promotion)

Which of the following must a company do to effectively use technology in its marketing efforts? -Avoid using online reviews since customers could post negative information about the company's products. -Design features for customers to use on the company website that rarely get updated. -Select the same technology formats for marketing its products that its competitors use. -Review the implemented technology formats on a regular basis to determine if any changes need to be made.

Review the implemented technology formats on a regular basis to determine if any changes need to be made. (Concept: Technology and Marketing)

Elena owned a hair salon where she offered hair care services and related hair care products. In which of the following ways would Elena market the hair care services differently than the hair care products? -She would focus on advertising that the salon uses hair products endorsed by celebrities. -She would focus on the variety of items available for customers to purchase. -She would focus on advertising the salon's upscale location and decor. -She would focus on the skill level and technique provided by the stylists.

She would focus on the skill level and technique provided by the stylists. (Concept: Markets in Marketing)

Guy wanted to buy the latest gaming system to fit in with his friends at school. Which type of consumer behavior influence below does this illustrate? -Psychological -Social -Cultural -Personal

Social (Concept: Consumer Behavior)

A beverage manufacturer used large, computerized machines to pour syrup and carbonated water into glass bottles to create soft drinks. The machines then placed caps on each bottle. The bottles of soft drinks were packaged together and shipped to retailers. Which of the goods from the situation is a consumer good? -Soft drinks -Syrup and carbonated water -Glass bottles -Computerized machines

Soft drinks (Concept: Markets in Marketing)

A company selling a new product would consider using a skimming pricing strategy for which of the following reasons? -To cover high marketing costs for a new product -To develop brand loyalty with its current market -To be competitive with companies selling similar products -To generate consumer interest in the product

To generate consumer interest in the product (Concept: Price)

A company legally protected its name, logo and symbols to ensure none of these elements could be copied. Which of the following does this scenario describe? -Packaging -Branding -Trademark -Brand collateral

Trademark (Concept: Basics of Branding)

Which of the following could a sporting goods store do to impact the information-seeking step of the consumer buying process? -Use the website to answer customer questions. -Offer warranty options during the purchase. -Allow each customer to complete a survey after a purchase. -Send an email reminder to member customers.

Use the website to answer customer questions. (Concept: Consumer Buying Process)

If a new restaurant owner determines that she does not have sufficient funds to open a new location, where does this determination belong in her SWOT analysis? -Opportunity -Strength -Weakness -Threat

Weakness (Concept: The Market Plan)