Intro to Media: Chapter 11 & 12 Advertising and Public Relations

Five media filters described by Chomsky on the Manufacturing Consent in Propoganda model

1. Access:Media powers gives access to individuals based off where they want the news stories to come from-ex. the hurricanes 2.Flak: Any negative response to media statements. Ex, Exxon Mobile and climate change 3.Advertising: You are the product that media advertises. 4.Ownership: Media is owned by 6 parent companies which decide the content we see and hear 5.Need of an enemy: To corral public support and justify ads and propaganda. use fear to manipulate. EX, terrorism and communism

Define Propoganda

1. Ideas, facts or allegations spread to deliberately further a cause or damage an opposing cause. 2. Communication strategy where ads or publicity are placed in media, to gain public support for an issue, program or policy. EX. A nations war effort 3. Manufactring consent for policy by actions of the ruling class, according to Chomsky.

Critical Issues in PR

1. PRs relationship w/the media -Co-dependency between the two -Undermining facts and access -Promoting Publicity and business as news -Promoting war 2. PRs place in the political process -Spinning candidates messages -Promoting style over substance

Who is Edward Barnays?

1.Applied sociology and psychology to PR 2.Taught 1st PR class 3.said experts and leaders should control direction of US society.

PR's Practices

1.Media Relations such as Press Release, VNR, PSAs 2.Community and Consumer Relations 3.Special and pseudo events 4.Crisis Management -Exxon Gas and Deep Horizon, concussions and NFL 5.Lobbying 6.Astroturf work: fake grass roots like the Consumer Freedom from NRA

What are 5 key components of public relations?

1.Strategic communication 2.Perception Management 3.Propoganda and spin 4.Manufacturing Consent 5.Best PR is never noticed

Who is Ivy Ledbetter Lee

1.Understood Importance of Public Sentiment 2.Contained/controlled damaging publicity fall-out from Ludlow mine strike deaths an improved Rockfeller's image.

What are the difference between advertising and Public Relations

Advertising uses simple, fixed messages transmitted directly to the audience by purchased advertising whereas PR's involve a more complex message that may evolve over time and can be indirectly transmitted to the public, often through the news.

Define Pubic Relations

The total communication strategy conducted by an individual, government or agency attempting to reach and persuade an audience to adopt a certain point of view.