Intro to Media Chapter 6

Segmented Sponsorship

An advertising method that gives your business credit for bringing entire programs, or specific reports, to the public on radio and television

Analog and Digital

Analog Signal was used for TVs until 2009 where they switched to Digital which they translate TV images and sounds into binary codes.

Sylvester Pat Weaver

Appointed by Sarnoff in 1953 as president of NBC. He increased program length from 15 to 30 minutes raising programs cost for advertisers

Sixth Report and Order

The FCC's "Sixth Report & Order" ended the Freeze. The Sixth Report and Order required some existing TV stations to change channels.

Magazine Format

Featured multiple segments - news, talk, comedy , and music - similar to the varied content found in a general interest publication or newsmagazine of the day.

I love Lucy

A comedy series from Los Angeles. First Tv Series to be filmed live in front of a audience.

Quiz show scandals

Cheating on quiz shows caused many different problems. For one sponsors couldn't create TV content anymore. Second the fraud undermined americans expectations of the democratic promise of TV. Third it magnified the division between high and low culture attitudes towards TV.

Fred Silverman

Fred Silverman (born September 13, 1937) is an American television executive and producer. He worked as an executive at all of the Big Three television networks, and was responsible for bringing to television such programs as the series Scooby-Doo (1969-present), All in the Family (1971-1979), The Waltons (1972-1981), and Charlie's Angels (1976-1981), as well as the miniseries Rich Man, Poor Man (1976), Roots (1977) and Shōgun (1980).

TV Freeze

From 1948-1952 the FCC declared a freeze on new licenses. As a result television became a mass medium when the freeze was lifted

Jay Leno vs Conan

Jay Leno says that NBC executives asked him to give up his number one-rated show to make room for a new host—Conan O'Brien. In an unprecedented move, NBC decided to keep Jay on the network and created The Jay Leno Show.

Desi Arnaz

Owner and Co Star of I love Lucy

Deficit financing

Television deficit financing is the practice of a network or channel paying the studio that creates a show a license fee in exchange for the right to air the show

Prime time access rule

The Prime Time Access Rule (PTAR) was a broadcasting regulation that was instituted in the United States by the Federal Communications Commission (FCC) in 1970 to restrict the amount of network programming that a local television station either owned-and-operated or affiliated with a television network can air during "prime time". This rule was repealed by the FCC in 1996.

Syndication (off-network & first-run)

The three main types of syndication are "first-run syndication", which is programming that is broadcast for the first time as a syndicated show and is made specifically to sell directly into syndication; "off-network syndication", which is the licensing of a program that was originally run on network TV or, in some cases, first-run syndication (colloquially called a "rerun"); and "public broadcasting syndication".