IS 303 Mod. 1-4 Quiz Study

What is big data?

A collection of large, complex data sets, including structured and unstructured data, which cannot be analyzed using traditional database methods and tools

When analyzing Porter's three generic strategies for entering a market, if you have a focused strategy, what market should you target?

A niche market

What is a foreign key?

A primary key of one table that appears as an attribute in another table and acts to provide a logical relationship between the two tables

Sales force automation is:

A system that automatically tracks all the steps in the sales process

What is machine learning?

A type of artificial intelligence that enables computers to both understand concepts in the environment and also to learn without being explicitly programmed.

What allows a business to generate commission or referral fees when a customer visiting its websites clicks a link to another merchant's websites?

Affiliate program

How does a DSS typically differ from an EIS?

An EIS requires data from external sources to support unstructured decisions, where a DSS typically uses internal sources to support semistructured decisions.

Future growth analytics, sales projection, and product statistics are examples of _____.

Analytical information

What is a closed source?

Any proprietary software licensed under exclusion legal right of the copyright holder

Automating a business process that contains _______ or _______ will magnify or amplify these problems if they are not corrected first.

Bottlenecks; redundancies

What are the four main types of e-business models?

Business-to-business Business-to-consumer Consumer-to-business Consumer-to-consumer

Carfax is an example of a company who sells its products or services directly to its consumers online. Which e-business model is Carfax using?

Business-to-consumer

In the center of Porters Five Forces model is competition. What are the four outer boxes?

Buyer power Supplier power Threat of new entrants Threat of substitute products or services

Average time to resolution is a common customer service ___ metric.

CRM

What is an organization performing when it asks questions such as "which customers are at risk of leaving"?

CRM predicting technologies

What helps an organization identify its customers across applications?

CRM reporting technologies

Which type of e-business model is Barnes and Noble using?

Click-and-mortar

What are the four most common business 2.0 characteristics?

Content sharing through open source User-contributed content Collaboration inside the organization Collaboration outside the organization

What is information?

Data converted into a meaningful and useful context

What is key for business process support that spans function areas and legacy systems?

Data integration

What contains a subset of data warehouse information?

Data mart

What is at the heart of an ERP system?

Database

The Victory wireless store in Denver is currently offering a fabulous marketing strategy for potential potential new iPhone customers. Victory Wireless offers customers who purchase an iPhone with a 2-year subscription a free phone case, car charger, earphones, and a speaker. In terms of Porters Five Forces, what is Victory Wireless attempting to achieve with this marketing strategy?

Decrease buyer power

What kind of attribute can be calculated using the value of another attribute?

Derived attribute

When evaluating the six-step decision making process, what occurs during the solution selection step?

Details of every solution possibly including ideas that seem far fetch

What term implies that organizations that cannot adapt to the new demands placed of them for surviving the information age are doomed to extinction?

Digital Darwinism

The innovators dilemma suggests that established companies can take advantage of _________ without hindering existing relationships with customers, partners, and stakeholders.

Disruptive technology

Walmart and Proctor & Gamble (P&G) implemented a tremendous successful SCM system. The systems linked Walmart _______ centers directly to P&G's _______ centers.

Distribution, manufacturing

What is the business-to-business (B2B) online purchase and sale of supplies and services?

E-procurement

Drew Savage is an MIS manager for an international consulting firm. Drew travels to different European countries where he implements news response tracking systems. Some of the metrics he uses to track the performance of his system include tracking the response time it takes to respond to Twitter posts mentioning the news station, as well as the speed and accuracy of content posted on numerous websites and social media sites. What type of metrics is Drew using to measure his system?

Efficiency metrics

Outbound logistics is considered a category within the support value activities in a value chain analysis. T/F

False

Walmart is considered a company operating in the long tail of a typical sales curve. T/F

False

What are the primary business benefits of an ERP system?

Forecasting, planning, purchasing, material management, warehousing, inventory, and distribution

Where would you find the manufacturer and distributor in a typical supply chain?

In the middle

What is a representation of information in a graphic designed to make the data easily understandable at a glance?

Infographic

What is a dynamic website?

Information is stored in a dynamic catalog, or an area of a website that stores information about products in a database

What is enterprise resource planning (ERP)?

Integrates all departments and functions throughout an organization into a single IT system (or integrated set of IT systems) so employees can make decisions by viewing enterprise-wide information about all business operations

When evaluating the business value of disintermediation, the more ________ that are cut from the distribution chain, the lower the product price.

Intermediareis

What is extraction, transformation, and loading (ETL)?

It is a process that extracts information from internal and external databases, transforms it using a common set of enterprise definitions, and loads it into a data warehouse

What is AdWords?

Keywords that advertisers choose to par for and appear as sponsored links on the Google results pages

Which system supports the capture, organization, and dissemination of knowledge throughout an organization?

Knowledge management system

A data warehouse is a _________ collection of information, gathered from many different ___________ databases, that supports business analysis activities and decision-making tasks.

Logical, operations

Jennifer Bloom is writing a paper and she must determine which of Porter's three generic strategies The Museum Company has implemented. Jennifer finds out that The Museum Company offers specialty products found only in museums around the world to affluent customers. What would Jennifer determine The Museum Company is using as its generic strategy?

Narrow market, high cost

What kind of attribute would be given for a person who does not have an email address?

Null-valued attribute

What is distributed computing?

Processes and manages algorithms across many machines in a computing environment

What is the purchasing of goods and services to meet the needs of the supply chain?

Procurement

What is a collection of related data elements?

Record

eBay buyers voluntarily comment to other users and sellers on the quality of service, promptness of shipping, and their general satisfaction with the product. This is one of the most popular examples of user-generated content and is called ____________.

Reputation system

The ability to look at information from different perspectives is a capability of what?

Slice-and-dice

In which of the five basic supply chain activities do you build relationship with suppliers to procure raw materials?

Source

_____ is an input in the systems thinking example of a TPS.

Source document

Gender can be referred to in many ways (Male, Female, M/F, 1/0) in a data warehouse. This is an example of?

Standardizing information

What king of attribute would date of birth be?

Stored attribute

What are the 3 different levels of a company pyramid from the top to the bottom?

Strategic Managerial Operational

What defines an operational decision that involves situations where established processes offer potential solutions?

Structured decision

A system is a collection of parts that link to achieve a common purpose. System thinking is a way of monitoring _______.

The entire system

What is the supply chain management?

The management of information flows between and among activities in a supply chain to minimize total supply chain effectiveness and corporate profitability

What are clickstream analytics?

The process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits - and in what order

Why do relational databases use primary keys and foreign keys?

To create logical relationships

What are the three primary types of management information systems available to support decision making across the company levels?

Transaction Process Systems, Decision Support Systems, and Executive Information Systems

"Best-selling item by month" is considered information. T/F

True

What occurs when a website can know enough about a persons likes and dislikes that it can fashion offers that are more likely to appeal to that person?

Website personalization

What is the system that consists of nonproprietary hardware and software based on publicity know standards that allows third parties to create add-on products to plug into or interoperate with the system?

open system

SWOT analysis stands for

strengths, weaknesses, opportunities, threats

Which type of e-business marketing technique induces websites or users to pass on marketing techniques induces websites or users to pass on marketing messages to other website and users, creating exponential growth in the message's visibility and effect?

viral marketing