Iseeit! Video Case: Value Creation Through the Marketing Mix
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If mom places the highest value on convenience when looking for a cup of coffee, which of the marketing- mix components is she most concerned with?
Place
Joe to Go offers donuts with it simple cup of black coffee that customers serve themselves. In doing so, the company is attempting to create value for Dad and other customers through which element of the four Ps?
Product
The Coffee Collective is seeking to identify customers who want a unique coffee-drinking experience and are open to a loyalty rewards program. In doing so, the Coffee Collective is identifying its target _.
market segment
