ISQS 5331

In order to achieve maximum benefit from an enterprise software package, a business should:

Change the way it works to match the software's business processes.

The Mandarin Oriental's use of computer systems to keep track of guests' preferences is an example of which of the following?

Customer intimacy

A(n) ________ system collects data from various key business processes and stores the data in a single, comprehensive data repository, usable by other parts of the business.

enterprise system

The three activities in an information system that produce the information organizations use to control operations are:

input, processing, and output

Supply chain software can be classified as either supply chain ________ systems or supply chain ________ systems.

planning; execution

A firm that must invest in new information systems capabilities in order to comply with federal legislation is investing to achieve which business objective?

survival

All of the following are unique features of e-commerce technology, except for

transparency

Which of the following systems would you expect to deliver integrated, personalized business content through a web-based interface?

ESS

Foursquare is an example of which of the following?

Geosocial services

Which of the following involves practices and technologies to minimize the environmental effects of manufacturing and managing computing devices?

Green computing

In which type of organizational design do middle managers do the primary information processing and communication function, telling subordinates what to do and then reporting the outcome to senior management?

Hierarchical

Cognizant's organizational structure was ________, but realized as its organization grew and its services became more complicated that a __________ structure for the organization was more appropriate.

Hierarchical; matrix

Which of the following dimensions of e-commerce technology involves engaging consumers in a dialog that dynamically adjusts the experience to the individual?

Interactivity

A scheduling system for minimizing inventory by having components arrive exactly at the moment they are needed and finished goods shipped as soon as they leave the assembly line best describes a ________ strategy.

Just-in-time

The difference between push - and pull-based models is summarized by which of the following slogans?

Make what we sell, not sell what we make.

Verizon's use of a web-based digital dashboard to provide managers with precise real-time information enabled it to improve which of the following?

Managerial Decision making

All of the following are IT-enabled products and services providing competitive advantage except:

Nike's use of celebrities to market their products

Which of the following types of computing involves purchasing computing power from a remote provider and paying only for the computing power used?

On-demand

All statements below are true about a matrix organization structure EXCEPT:

One weakness is that multiple dimensions of a business are not integrated well with a matrix organization

________ CRM includes customer-facing applications such as tools for sales force automation, call center and customer service support, and marketing automation.

Operational

Selling the same goods to different targeted groups at different prices is called:

Price discrimination

RFID sensor-generated data on stored food items such as storage location is an example of:

Raw input

A formal contract between customers and their service providers that outlines the specific responsibilities of the service provider and to the customer is called a(n):

SLA

Many companies like Zara use POS to capture information on what has sold, to whom and when. This use of technology to realize efficiencies supports which one of activities in Porter's value chain?

Sales and Marketing

Exposing an individual to ads that are chosen and based on the recorded and analyzed online behavior of the individual is referred to as:

behavioral targeting

Netflix's public announcement of a reward for a technology solution for improving its movie recommendation system is an example of:

crowdsourcing

Organizational design is all about making sure that _________ are properly allocated, reflecting the structure of formal reporting relationships.

decision rights

Hardware and software acquisition costs account for about ________ percent of TCO.

20

Walmart's attempt to increase its online presence is an example of a firm using information systems to:

Achieve low-cost leadership

Which of the following customer relationship management applications provides analysis of customer data?

Analytical CRM

Which of the following best illustrates the sales revenue model?

Apple accepts micropayments for single music track downloads.

Which of the following refers to a company's suppliers, supplier's suppliers, and the process for managing relationships with them?

Upstream portion of the supply chain.

Behavioral targeting occurs on individual websites and also on the vast advertising networks that track your every move on the web. Which of the following is the data that will be tracked and collected?

The operating system you use The site that you visited prior to coming to the website How long you viewed each web page Whether you purchased anything

Which of the following constitutes an organizational element in the UPS tracking system?

The specification of procedures for identifying packages with sender and recipient information

Which model can be used to analyze the direct and indirect costs to help firms determine the actual cost of specific technology implementations?

Total cost of ownership

Supply chain planning systems perform all of the following functions except:

Track the physical status of goods.

True or False? IT scalability is the ability of the computer, product, or system to expand to survey larger numbers of users without breaking down. Managers need to design scalability into their systems so that they don't under- or overbuild their systems. The idea is to design IT infrastructure in such a way that increasing capacity is a fairly easy thing to do. If the system is more successful than originally thought, or as the number of users increases, capacity can be increased without having to start over from scratch. As firms shrink, won't get stuck with excessive infrastructure purchased in better times.

True

True or false? IT capability makes it possible for a firm to use its IT assets effectively.

True

All of the following are current hardware platform trends except:

Unix

SaaS refers to _______.

hosting and managing access to software applications delivered over the Internet to clients on a subscription basis.