JOUR 1330 review

How should this year be written for a broadcast script?

20-19

What is the first and most important job when you write and distribute a news release or ad? a. Know your audience b. Choose an angle c. Choose your distribution channels d. Look at your timing

A. know your audience

Which ethical principle says the best decision is a middle state determined by practical wisdom?

Aristotle's Golden Mean

What is the Nonbias Rule in language?

Ask yourself, "Would my wording be the same if my subject were an affluent white man?"

Your story is about the Federal Bureau of Investigation. Use the broadcast rule to write it. a.FBI b.F-B-I c.FEDERAL BUREAU OF INVESTIGATION d.NONE OF THE ABOVE

B. F-B-I

Which numbers are written as words in broadcast style? a.ONE THROUGH ELEVEN b.ONE THROUGH TEN c.ZERO THROUGH NINE AND ELEVEN d.ZERO THROUGH NINE

C. ZERO THROUGH NINE AND ELEVEN

How do you prepare copy for broadcast? a. SINGLE SPACE b. DOUBLE SPACE c. TRIPLE SPACE d. QUADRUPLE SPACE

DOUBLE SPACE

news values (what makes news)

Impact, Timeliness, Proximity, Prominence, Conflict, Novelty

Which ethical principle seeks to find the greatest happiness for the greatest number?

Mill's Principle of Utility

The High Five

News, Impact, Context, Scope, Edge

Which of the following is NOT one of the five ethical principles? a. Rawls' Veil of Ignorance b. Judeo-Christian Persons as Ends c. Kant's Categorical Imperative d. Mill's Principle of Utility e.NonbiasRule

NonbiasRule

Which news audience is the most passive?

TV audience

What is the main point of People-First Language?

We should remember that someone is a person with a disability, not a disabled person. Put the person first.

The Edge in High Five answers which question?

What happens next?

If you have a choice when to release news, when should you do so? a. Early in the week, about 10 a.m. b. Early in the week, about 3 p.m. c. Late in the week, about 10 a.m. d. Late in the week, about 3 p.m.

a. Early in the week, about 10 a.m.

Where should your "message" go in a news release? a. In the lead b. In the third paragraph c. In the middle d. At the end

a. In the lead

Grammatical errors will detract from your news release's what? a. Meaning and credibility b. Subject matter c. Call to action d. Timely distribution

a. Meaning and credibility

Which sentence is best written for broadcast? a. PRESIDENT TRUMP SAYS SEAN SPICER IS MEAN. b. PRESIDENT TRUMP SAID SEAN SPICER IS MEAN. c. SEAN SPICER IS MEAN, PRESIDENT TRUMP SAID. d. SEAN SPICER IS MEAN, PRESIDENT TRUMP SAYS

a. PRESIDENT TRUMP SAYS SEAN SPICER IS MEAN.

What determines whether you use informational or persuasive writing? a. The organization's objectives b. The timing of the release c. The form of your release d. Your public

a. The organization's objectives

What type of information describes people in terms of their age, gender, education, income, occupation and marital status? a. demographic b. orthographic c. psychographic d. technographic

a. demographic

What is the name of the ethical decision-making scheme that uses the five duties and principles? a. Aristotle's Mean b. Potter Box c.Nonbias Rule d. Judeo-Christian Persons as Ends e. none of the above

b. Potter Box

A highly-involved audience is influenced by what type of ad? a.colorful b.information rich c.famous endorser d.pretty scenery

b. information rich

Which of the following is NOT one of the five moral duties? a. self b. client c. God d. subscriber e. colleague

c. God

In general, when is it best to release news? a. Early in the week b. Late in the week c. When it happens d. Middle of the week

c. When it happens

What type of information describes people in terms of their lifestyles, attitudes and values? a. demographic b. orthographic c. psychographic d. technographic

c. psychographic

A definition of news is information that people find:

important, valuable, interesting and affects peoples everyday lives

Presenting materials in a straightforward, factual manner by listing the organization's history, services, address and telephone number is

informational writing.

Generally, what is the best way to determine if a term for a group of people is prejudicial?

is it accurate? Is it relevant? is it misleading, offensive and trite? does it feed into a stereotype? do they use it?

The textbook authors say to avoid mentioning someone's race, ethnicity, religious background, gender or sexual orientation, etc. unless it is <blank1>.

necessary

Clearly pitching a particular viewpoint is:

persuasive writing.

What is plagiarism?

the practice of taking someone else's work or ideas and passing them off as one's own.

Plagiarism is the same thing as:

theft, fraud, lying

Contacts and their phone numbers should be listed in the news release. Besides being reachable, contacts should be what?

they should be valid

A strategic communication professional should adopt the different writing styles and tones required for the media outlet. a. true b. false

true

Homonyms are .

words that are spelled alike

Are the terms Native American and American Indian acceptable for AP style?

yes

A reporter covering a story about the economy reads a related article in the Wall Street Journal. The reporter uses information from six paragraphs in the story and attributes the information for all but one paragraph to the Wall Street Journal reporter. Is this plagiarism?

yes - all work/pieces of info needs to be attributed when it comes from another source

A student journalist working on deadline finds information important to the story at a government website. Knowing that such information is considered a public record, the student uses the information without attributing it to the website. Is this plagiarism?

yes - any info from any source must be attributed; also, reminder if its from a weds, make sure to specify that, as web info can be edited regularly

A student in an economics class uses 10 sources to write a research paper. Rather than clutter the paper with footnotes, he compiles a complete list of all sources used and publishes it in the paper's bibliography. Is this plagiarism?

yes - bibliography is fine yes, but you must cite within the text also to show who said what; otherwise you are not attributing to the right person.

An editor reviewing a story about city budget cuts notices similarities between it and an earlier story written by another reporter at the same newspaper. She reads the earlier story and notices that a few words in one paragraph were changed. Because both reporters work for the same newspaper, she sends the story as is for publication. Is the editor participating in plagiarism?

yes - doesn't matter if same organization, a different writer wrote the story, you cannot steal anyone else's words. editor notices this and lets it happen is participating in the plagiarism

A student in a political science class consults an online source for information for a research paper. The student finds lots of good information from one source. In fact, 60 percent of the paper's content comes from that source. The student is careful, however, to attribute each instance in which he quotes the source. Is this plagiarism?

yes - overall, you should be using multiple sources in the first place; the majority of your info shouldn't come from only one source. even with quotes, the majority of it was still not the students work

A staff writer for a magazine reviews her notes and uses a quote from one of her sources in the story and attributes the information to the source. However, she does not put quotation marks around the direct quote. Is this plagiarism?

yes - quotations must go around all exact quotes; no quotation marks makes it seem like its your representation & this changes the meaning

A student finds a backpack in Baker Center. Nothing in the backpack identifies the owner. The student finds a term paper that matches an assignment he is doing for one of his classes. He retypes the paper and submits it with his name on it. Is this plagiarism?

yes - someone else's time and work in their own; you cannot put your name on someone else work

A blogger interviews two coaches and two players from the local high school football team. While writing the story, he can't remember which coach gave him a quote he wants to use in the story. He attributes the quote to the head coach because it sounds like something the head coach would say even though his notes suggest the assistant coach said it. Is this plagiarism?

yes - when it doubt, check it out. misattribution is a form of plagiarism