Language unit 5 quiz 2

appealing to what is popular

Bandwagon

What type of technique is used? "Do you want to give your family what's best for them?"

appeal to emotion

using the audience's feelings as a tool of persuasion

appeal to emotions

What type of technique is used? "Remember, everyone is insured by Kings, Inc." This technique is psychologically very effective because all people feel the need to belong.

bandwagon

What type of technique is used? "Fly Global, travel in comfort." The statement implies that Global is the only choice for comfortable air travel.

black-or-white fallacy

giving only two choices; ignoring other alternatives

black-or-white fallacy

Emotional responses and intellectual reasoning are similar reactions to propaganda.

false

Most history textbooks would be----sources.

general

What type of source is this? U.S. History for Eighth Graders

general

What important information is omitted from this ad? "New diet Chocola has 30 percent fewer calories than before."

how it compares with other diet sodas now in terms of calories

What important information is omitted from this ad? "Three out of five athletes wear Everlast jeans."

how many athletes where sampled

What important information is omitted from this ad? "Nine out of ten voters favor lowering property taxes."

how the question was phrased and under what conditions

discrediting someone by linking him or her to words or ideas having negative associations

name-calling

What type of source is this? I Saw Pearl Harbor Bombed

primary

Books and articles written by participants and eyewitnesses are called-----sources.

primary sources

Atlases, almanacs, and encyclopedias are known as---- materials.

reference

What type of source is this? Hammond's Historical Atlas

reference

A book written about a particular event or subject by an author who did not take part is probably a----source.

secondary

using a celebrity to advertise a product

transfer

Exaggeration or misinformation is used in the propaganda technique of appealing to emotion.

true

The bandwagon technique can lure people into paying more for the name-brand product, even though the cheaper brand is the same quality.

true

What important information is omitted from this ad? "Flippo soap is 99.44 percent pure."

what ingredients are contained in 0.56 percent that are impure

What important information is omitted from this ad? "The senator received fifteen letters against the bill."

whether fifteen letters is a large number received for one bill