Language unit 5 quiz 2
appealing to what is popular
Bandwagon
What type of technique is used? "Do you want to give your family what's best for them?"
appeal to emotion
using the audience's feelings as a tool of persuasion
appeal to emotions
What type of technique is used? "Remember, everyone is insured by Kings, Inc." This technique is psychologically very effective because all people feel the need to belong.
bandwagon
What type of technique is used? "Fly Global, travel in comfort." The statement implies that Global is the only choice for comfortable air travel.
black-or-white fallacy
giving only two choices; ignoring other alternatives
black-or-white fallacy
Emotional responses and intellectual reasoning are similar reactions to propaganda.
false
Most history textbooks would be----sources.
general
What type of source is this? U.S. History for Eighth Graders
general
What important information is omitted from this ad? "New diet Chocola has 30 percent fewer calories than before."
how it compares with other diet sodas now in terms of calories
What important information is omitted from this ad? "Three out of five athletes wear Everlast jeans."
how many athletes where sampled
What important information is omitted from this ad? "Nine out of ten voters favor lowering property taxes."
how the question was phrased and under what conditions
discrediting someone by linking him or her to words or ideas having negative associations
name-calling
What type of source is this? I Saw Pearl Harbor Bombed
primary
Books and articles written by participants and eyewitnesses are called-----sources.
primary sources
Atlases, almanacs, and encyclopedias are known as---- materials.
reference
What type of source is this? Hammond's Historical Atlas
reference
A book written about a particular event or subject by an author who did not take part is probably a----source.
secondary
using a celebrity to advertise a product
transfer
Exaggeration or misinformation is used in the propaganda technique of appealing to emotion.
true
The bandwagon technique can lure people into paying more for the name-brand product, even though the cheaper brand is the same quality.
true
What important information is omitted from this ad? "Flippo soap is 99.44 percent pure."
what ingredients are contained in 0.56 percent that are impure
What important information is omitted from this ad? "The senator received fifteen letters against the bill."
whether fifteen letters is a large number received for one bill