Low Fidelity Prototypes
Identify the Deceptive Pattern:
ConfirmShaming
Identify the Deceptive Pattern:
Force continuity
Drawbacks of paper prototypes
1.
Benefits of paper prototypes
1. Inexpensive 2. Rapid iteration 3. Low commitment 4. Encourage honest feedback 5. Collaborative activity
What is the most significant difference between a wireframe and a prototype? 1. Interactivity 2. Fidelity 3. Time 4. Cost
1. Interactivity Depending on the level of detail of the wireframe or prototype, it can take time to meet design expectations for that particular stage in the design process. The most significant difference between the two is that a prototype includes interactivity, or ability to click from one screen to another.
Why do we create the mobile version first?
1. It has limited space 2. What is best for the product?
Creative ways to make paper prototypes
1. Preprinted templates 2. Index cards 3. Sticky notes 4. Stencils
What is the goal of creating a low-fidelity prototype? 1. Make it easier for engineers to value the design 2. Create a complex and interactive design that's ready for development 3. Make designs testable to collect and analyze feedback early on 4. Create a complex and static design to show stakeholders
3. Make designs testable to collect and analyze feedback early on
Low fidelity prototype
A simple, interactive model that provides a basic idea of what the product would look like.
Prototype
An early model of a product that demonstrates functionality.
Identify the Deceptive Pattern:
Scarcity
Identify the Deceptive Pattern:
Sneak into the basket
attention economy
The term attention economy originated with psychologist and Nobel Laureate Herbert A. Simon, who believed that there are limits on what humans can think about and do at one time. Many scientists believe that humans aren't very good multitaskers; technology should help users, not distract them. The more distracted a person is, the less likely they are to complete a task well.
Deceptive patterns
UX methods that trick users into doing or buying something they wouldn't otherwise have done or bought. 1. Force continuity - charging a user for a subscription without notifying them first. Example) 7 days trial, but got charged on the 7th day without any notification. 2. Sneak into basket - adding more stuff into the orders without your permission, like extra fee and so on. 3. Hidden charge - charging more fee. 4. Confirmshaming - make the user feel ashame like ask the user for their email to help donate on some products like "No, I do not want to donate money for the kids". 5. Urgency - Deal of the day, limited time deal. 6. Scarcity - limited amount stocks left. This manipulate to buy it quickly.
Dominant Culture
affects the values or norms that are important for other cultures
Implicit Bias
attitudes or stereotypes that affect our understanding, actions, and decisions in an unconscious manner