MARK 3336 C4 Video Quiz Nielsen
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Nielsen primarily gathers data from __________ to help companies with strategic marketing decisions.
Customer
What type of research is most likely necessary to gain insights into the demographic factors like age, gender, and income of a company's customer base?
Descriptive Research
According to James Russo, Nielsen started at the same time as
Market Research
If a company hires Nielsen to get insights into their customer base, which term best describes Nielsen from the perspective of the company? Nielsen is a
Marketing Service Agency
If a company hires Nielsen to gather information of a very specific problem that a company encounters, Nielsen likely collects _____ data from consumers
Primary