MARK 3336 Homework Chapter 15

At millions of dollars per ad, the Super Bowl is by far the most expensive television media program. The video suggests that this high expense can be well worth it for companies because __________________________

Super Bowl ads are discussed long after the game is over. a Super Bowl as is viewed by more than half of the adults in America. the Super Bowl pushes companies to produce very high-quality ads. the Super Bowl audience continues to diversify.

According to this video, companies use celebrities in Super Bowl ads for which of the following reasons?

To achieve instant recognition To increase viewer interest To increase awareness To capture a mood and transfer that mood to the product.

Putting a celebrity in an ad to increase viewer attention is an example of a(n) __________________

advertising objective

During the Super Bowl, there dozens of ads, each trying to stand out and get viewers' attention over the other ads and the game itself. This barrage of messages is known as _________.

clutter

So far as major advertising decisions, incorporating a celebrity into an ad falls into the category of ____________________

message execution