mark chp 3

Which term is most applicable to couples living in households as unmarried partners? Cohabitation End consumers Publics Resellers

Cohabitation

Which term best describes the most important micro-environment element, the opposite partner in an exchange? Customer Company Competitor Suppliers

Customer

___________ income is the amount of money available after deductions to pay for basic living expenses. Gross Net Disposable Discretionary

Disposable

___________ perform functions that help connect the company to the customer. Primary competitors Marketing intermediaries Publics Secondary competitors

Marketing intermediaries

Which term best describes anything in the environment that directly affects or is directly affected by the marketing manager's decisions? Micro-environment Macro-environment Mature Economy Market

Micro-environment

The ________ environment is typically described as the internal market environment and the ______ is referred to as the external market environment. micro: macro macro: micro marketing: macro micro: marketing

micro: macro

How many factors make up the marketing environment? 1 2 3 4

2

____________ markets have relatively stable competitors and customers. Evolving Established Technology External

Established

Which term best describes a market having relatively stable competitors and customers? Established Markets Evolving Markets Federal Trade Commission (FTC) Macro-environment

Established Markets

Which term best describes a market that is changing rapidly and does not have stable competitors or customers? Evolving Markets Established Markets Federal Trade Commission (FTC) Macro-environment

Evolving Markets

The _________ regulates competition in the market. Federal Trade Commission Consumer Bill of Rights Food and Drug Administration Consumer Product Safety Commission

Federal Trade Commission

Which element would be categorized in the micro-environment for managers at Ben & Jerry's? Ingredients Population trends Cultural beliefs Legal regulations

Ingredients

Which term best describes a collection of buyers and sellers interested in making similar or related exchanges? Market Developing Economy Mature Economy Publics

Market

Which term best describes the combinations of controllable and uncontrollable forces that affect a marketing decision Marketing Environment Marketing intermediaries Market Share Micro-Environment

Marketing Environment

Many employers are trying to market the work/life balance of their work environment to potential employees; what component of the macro-environment are these employers focusing on? Political/regulatory/legal Technological Economic/Financial Social/Cultural

Social/Cultural

Which of the following companies would be a secondary competitor to Ben & Jerry's? Haagen Daz Ice Cream Baskin Robbins Ice Cream Talenti Gelato None of the choices are correct.

Talenti Gelato

Which of the following statements is not true? The micro-environment includes anything that is directly affected by the marketing manager's decisions. The macro-environment is more central to day-to-day business decisions than the micro-environment. The macro-environment includes general trends the company does not directly influence. Both the micro and macro environments are important to marketing managers.

The macro-environment is more central to day-to-day business decisions than the micro-environment.

Which of the following will increase sustainability? Using solar power Burning coal for power NOT having recycling bins Using all plastic products

Using solar power

Which of the following is not a social element within the macro-environment demographic trends cultural beliefs ethical mores federal laws

federal laws

The _______ environment generally impacts a business indirectly. micro macro marketing internal

macro

Which of the following choices reflects the correct order in the stages of economic growth? subsistence economy to mature economy to developing economy developing economy to subsistence economy to mature economy developing economy to mature economy to subsistence economy subsistence economy to developing economy to mature economy

subsistence economy to developing economy to mature economy

The micro-environment is sometimes referred to as the internal environment. True False

t

Which of the following is not a basic right included in the Consumer Bill of Rights? the right to be informed the right to safety the right to privacy the right to be heard

the right to privacy

A(n) ___________ competitor offers the same core benefit with an entirely different product. primary secondary internal unexpected

unexpected