MARK Test 2

How can Google Ads help you advance your business goals?

- By building awareness of your brand - By driving online, in-app, in-person, and over-the-phone sales - By influencing consideration of your products and services

Match the marketing goal to the correct ad extension.

- Call extension- You're focused on driving phone calls to your business - Location extension- You operate many retail stores and want potential customers to see the distance from their location to your stores - Sitelink extension- You're interested in directing people to specific pages on your website - Structured snippets- You want to describe the features of a specific product your business offers before customers click on the ad

What are two ways Dynamic Search Ads brings value to an advertising campaign? (Choose two.)

- It finds traffic ad advertiser might miss and it creates new ads automatically

Rebecca is a marketing executive at an airline company. She has been asked to plan her company's online advertising budget on a monthly basis. She's chosen Google Ads' Performance Planner to help accomplish this task. What are two advantages Performance Planner offers Rebecca

- Performance Planner leverages machine learning for forecasting. - Performance Planner forecasting is powered by billions of Google searches conducted each week

Helen's Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA's marketing manager creates the broad match keyword "refrigerator," and adds "WidgetCo" as a negative keyword.

- smart refrigerator reviews and energy efficient fridge

Match each autobidding strategy to the right campaign goal.

- traffic- max clicks - revenue: target ROAS - visibility- target impression share - conversions- target CPA

Organize these steps in the correct order to set up an effective Customer Match strategy. (The first step should be on top.)

1. Segment a customer list 2. upload the list to google ads 3. translates the list into an audience list 4. customize your creatives with special offers

Tim is looking to buy a new skateboard. He goes to Google Search to research and purchase the best skateboard he can find.Organize the following steps in the logical order to describe how Tim's interaction with Google Search Ads would occur from start to finish.

1. Tim searches for "best skateboards". 2. Tim scans the search 3. Tim launches a Google Search 4. Tim browses different skateboards on the website he navigated 5. Tim makes a purchase from the website he navigated

What is the minimum number of users a remarketing list must have before being used with a Remarketing List for Search Ads campaign?

1000

How many ads should be implemented per ad group?

3 to 5

Ideally, what's the minimum number of values you should aim for per header when using structured snippet extensions

4

Arrange the items below in order of hierarchy, beginning with the top level.

Account->campaign->ad group-> ad

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she's willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales.Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

An investment of $40,000 to generate 2,000 conversions and a CPA of $20

Which of the following is a core benefit of Google Ads automated bidding?

Auction time bidding

Bob's electronics company has quite a buzz around a new television they're launching, called UltraView1000. This television is equipped with an accessibility feature that lets voice commands it. Bob decides to use broad match modifier in his Search Ads campaign with the keywords "television," "accessible," and "voice

Bob's ad will appear if search terms contain at least all three of the keywords or variations of those terms.

When creating a text ad for the Search Network, advertisers will need to include three distinct components. These include the headline and the URL.What else must the advertiser include?

Description

Which part of a Search ad isn't automatically generated by Dynamic Search Ads?

Description line

What are the three main factors that determine ad quality?

Expected clickthrough rate, landing page experience, and ad relevance

Laverne created her first Google Search campaign for her yoga school. She selects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners

Extends her reach to additional sites.

Affinity Audiences allows advertisers to reach people who're actively researching and intending to buy the products or services they offer

False

How does Google Ads generate responsive search ads?

Google Ads mixes and matches headlines and description lines that have been provided

Jennifer's company wants to increase online sales of a featured product by connecting with users who are actively researching similar products. What benefit would a Google Search campaign provide Jennifer

Her ads may appear when a user is likely to be interested in her product

What does adding callout extensions to your Google Search ads enable you to do?

Highlight information about value-adding attributes of your business, products, or services.

Jimmy sells televisions on his website. He notices he's getting traffic from searches for a brand he doesn't carry, and sets up a negative keyword for that brand.

His ads won't be shown to users searching for the uncarried brand.

You'd like to improve an ad's perceived quality during an ad auction.What aspect of the ad will be most beneficial for you to work on?

Improving the navigability of the landing page.

Why do search ad extensions matter?

Increase engagement and influence ad quality

Brian manages his company's Google Search Ads campaign. He regularly reviews the optimization score to make his Google Search campaign as effective as possible.What's Brian's optimization score based upon?

Key aspects of his campaigns, including statistics, settings, and industry trends

Which of the following can be customized with audience signals to make Search campaigns more efficient?

Keywords

Yuto owns a souvenir shop in Tokyo. He wants to reach English speaking tourists in his city during certain hours of the day.Which three areas of his Search campaign does Yuto need to adjust to achieve this goal?

Language targeting. Ad scheduling. Location targeting

Francine is advertising her company's newest video-editing software and related products. She knows that best practice is to create 3-5 ads in each of her Search Ad groups.

More ads in an ad group means more options for success in an auction.

Which of the following goals can you achieve for your marketing campaign by using automated bidding?

Reach the right user with the right message at the right time

What are two main benefits of using Search Audience solutions?

Reaching different audience segments with unique messaging that is highly relevant to them. Making the right bids when certain groups of people are searching for your product or services

Which attributes describe a good landing page experience?

Relevant and original content Transparency about your business easy to navigate

Which of the following factors wouldn't change an account's optimization score?

Renaming Campaigns

Google Ads offers a variety of campaign types that determine where your ad will appear and the format in which it will be displayed. What are the available campaign types

Search, Display, Video, Shopping, and App

What ad extension is only available as a full automated ad extension?

Seller ratings extension

Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?

Shopping:These ads promote your products by giving users detailed information about what you're selling. They appear on Google Shopping and next to search results Universal app: These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube Video: These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network Search: These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer

Callout extensions

Short, specific snippets of text that highlight value-adding attributes.

What is the key value proposition of Google Search campaigns?

Show your ads when a customer is searching for your products or service

Which ad extensions can serve automatically?

Sitelink, callout, and structured snippets

Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)?

Someone searching for the term I want to buy a black shirt Someone searching for the term black button shirt

In-market audiences allow the opportunity to specifically identify what kind of user?

Someone who is in the mindset to buy

What is a valid recommendation that the Performance Planner can provide?

Specific target CPA

Google Search campaign has an optimization score of 75%.

The campaign score has 25% headroom to improve.

Singh's marketing company has created an enticing ad that receives many clicks.What effect will the ad likely have on the Google Ads auction

The higher expected click-through rate will lead to a higher Ad Rank.

Karen has evaluated her Google Search Ads campaign's optimization score after noticing that the campaign's performance had slipped. The score is much lower than it was a month ago. She applies an optimization recommendation that surfaces in the Recommendations page.What will happen to her campaign's optimization score?

The score will dynamically improve upon accepting recommendations.

Why is using the performance targets feature after utilizing the Performance Planner recommended

This practice allows you to monitor targets set in the Performance Planner and to receive alerts and recommendations when a campaign is not on track.

When should you use Remarketing Lists for Search Ads?

To reach people who have already engaged with your website in the past

Optimization Score is made up of over 50 recommendations to optimize Search campaigns.

True

As a digital strategist, Jared wants to add something extra to his ads to give users more incentive to click and convert. He's considering using the two optional field paths in the URL component of the ad, but needs to be certain his messaging will fit.How many total characters can he use in each of these optional paths?

Up to 15 characters each

You've seen great results from your Google Search campaigns when using Remarketing Lists for Search Ads. How might you amplify those results?

Use Similar Audiences to find new visitors for your site

You want to improve the relevance of an ad with a particular set of keywords. The goal is to increase the ad rank of the ad so it gets more exposure.What action should improve the ad relevance?

adding more negative keywords

You are working to improve the quality score of a Google Search ad by increasing your eCTR. Your goal is to have more users click on the ad and ultimately visit your website. What might increase the number of clicks your ad receives

adding more specifics to the ad

A golf enthusiast regularly watches instructional videos about golf, has recently searched for the best golf clubs on Google.com, and has researched golf courses on Google Maps. Which type of Search Audience solution would best reach this individual?

affinity audience

You can leverage Google Ads' automated bidding strategy to help get the most from your advertising budget.What are two benefits of using automated bidding

auction time bidding and machine learning

Google Ads reviews saved text ads to ensure they meet advertising policies before being shown to users. What criteria are reviewed by Google Ads

content and formatting

Marta's online store sells accessories for a widely used smartphone, and her current customer base shares a number of relevant characteristics. She believes she'll have her best return on investment by narrowing her Google Search campaign audience. Which two Google Search campaign settings can be configured to reach more specific customers? (Choose two.)

device and location

Trevor owns a manufacturing business that makes specialized hiking and rock-climbing gear. He's a small player in the market, but he's ready to scale up his business.Which Google Ads campaign type should Trevor use to increase his brand's exposure and reach audiences interested in hiking and rock climbing across the web?

display

What does Performance Planner automatically do?

forecasts how your current campaign will perform in the future

You've been tasked with marketing a new line of plumbing services, but you have a set budget you can't exceed

google ads gives you control over your budget

Which are the three required parts of a text ad?

headline, URL, description

It is 10 a.m. and you are sitting in a train station in London, looking through your calendar on your tablet. You realize you forgot to book a boat ride for your trip to San Francisco to see Alcatraz prison. Match each signal type with how it is demonstrated in this situation

interest: i love historical sites intent: i need to book a boat ride

Yan wants to attract customers specifically searching on Google for Time-B-Gone, his company's unique office-support product. His marketing consultant suggests using Dynamic Search Ads, and knows Yan will need to start with a simple approach.For vendors like Yan, what's the simplest method for using Dynamic Search Ads

landing pages from standard ad groups

Jasmine is the director of marketing for a chain of clothing stores. She's been given a set budget and needs to drive as many potential customers to her website as possible.What automated bidding strategy should she use in her campaign

max clicks

Gina wants to be able to try out multiple combinations of headlines and descriptions in order to optimize her results. Her marketing department suggests that she use responsive search ads.What are two benefits Gina could derive from using responsive search ads? (Choose two.)

more relevance, and greater flexibility

google ads principles

relevance, control, and results

Ad extensions assist in providing users with which two things they want from their search experience

relevant info and information based on their moment

If an advertiser doesn't want to add remarketing tags to a website, why would Customer Match be a good fit for them?

relies on your own data instead of a remarketing tag

Carrie owns a gardening store and uses a website to promote all the products she sells. A user saw a Google Search ad for one of her products. What might the user have been doing?

searching for relative grading info

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy

target immpression share

Maria has been told that she should use the Performance Planner on a monthly basis.

to reach the changing external factors