Market management

___ intermediaries perform a variety pf physical distribution, transaction, and communication, and facilitating functions that make exchange possible. They do not take title to the product

Agent

A car dealership receives a bonus from the manufacturer if it sells more hybrid cars than it did the previous year. Is called

An allowance

___ distribution is often part of an overall positioning strategy built on prestige, scarcity, and premium pricing

exclusive

________ costs are incurred over time, regardless of volume, whereas ________ costs fluctuate with volume.

fixed and variable

From an AIDA model perspective, ________ advertising seeks to gain awareness and initial interest and is used mostly in the early growth stages of a product.

pioneering

The vast majority of advertising is ___ advertising

product

What is a distinct advantage of personal selling over the other marketing communication methods?

ability to tailor the message

___ is any business activity that creates value in the delivery of goods and services to consumers for their personal, nonbusiness consumption

retailing

___ advertising is common during the maturity stage of the product life cycle, but you should avoid this if your brand is the leader

comparative

A channel distribution consists of interdependent entities that

transfer possession of a product from producer to consumer

________ means the shortening or collapsing of marketing channels due to the elimination of one or more intermediaries, which is common in the electronic channel.

disintermediation

Marketing mangers employ __ advertising to build sales to a specific brand

Competitive

__ media refers to a customer or commercial entity choosing to act as a marketing communications channel for the organization at no cost

Earned

Pull strategy

End users drive the distribution of the new product

What is the final element the marketing manger should implement in promotional strategy

Establish measures of results

What is the final element the marketing manger should implement in the promotional strategy

Establish measures of results

Which free on boars (FOB) pricing indicates that until the goods arrive at the purchasers location, title doesn't change hands and freight charges are the responsibility of the seller

FOB-destination

Financing, marketing, research, risk-taking and other services are considered to be ___ functions

Facilitating

________ is the last stage of the personal selling process.

Following up with customers

__ measures the average number of times a person is a target market is exposed to a particular message

Frequency

The goal of advertising is to promote an industry, company, family of brands, or some other issues broader than a specific product

Institutional

In the push strategy

Members of the channel who are targeted for promotion

___ require that a certain percentage markup be applied to all products

Minimum markup laws

Sometimes referred to as pricing for maximum market share, ___ can create a market entry barrier for other firms

Penetration pricing

In proposing a ___ strategy, the marketing manger usually is convinced that a strong price-quality relationship exists for the product

Price skimming

The means by which one informs, persuades, or reminds potential customers is called

Promotion

When a channel member is respected, admired, or revered based on one of more attributes, that member enjoys ___ power within the channel

Referent

An __ represents all organizations involved in providing a firm, the members of its channels of distribution, and its end-users consumers and business users

Supply chain

___ is the proccess of creating a video clip, image, message, e-book, or some other content in an effort to have the media passed on by individuals in a social network or by word-of-mouth

Viral marketing