Market management
___ intermediaries perform a variety pf physical distribution, transaction, and communication, and facilitating functions that make exchange possible. They do not take title to the product
Agent
A car dealership receives a bonus from the manufacturer if it sells more hybrid cars than it did the previous year. Is called
An allowance
___ distribution is often part of an overall positioning strategy built on prestige, scarcity, and premium pricing
exclusive
________ costs are incurred over time, regardless of volume, whereas ________ costs fluctuate with volume.
fixed and variable
From an AIDA model perspective, ________ advertising seeks to gain awareness and initial interest and is used mostly in the early growth stages of a product.
pioneering
The vast majority of advertising is ___ advertising
product
What is a distinct advantage of personal selling over the other marketing communication methods?
ability to tailor the message
___ is any business activity that creates value in the delivery of goods and services to consumers for their personal, nonbusiness consumption
retailing
___ advertising is common during the maturity stage of the product life cycle, but you should avoid this if your brand is the leader
comparative
A channel distribution consists of interdependent entities that
transfer possession of a product from producer to consumer
________ means the shortening or collapsing of marketing channels due to the elimination of one or more intermediaries, which is common in the electronic channel.
disintermediation
Marketing mangers employ __ advertising to build sales to a specific brand
Competitive
__ media refers to a customer or commercial entity choosing to act as a marketing communications channel for the organization at no cost
Earned
Pull strategy
End users drive the distribution of the new product
What is the final element the marketing manger should implement in promotional strategy
Establish measures of results
What is the final element the marketing manger should implement in the promotional strategy
Establish measures of results
Which free on boars (FOB) pricing indicates that until the goods arrive at the purchasers location, title doesn't change hands and freight charges are the responsibility of the seller
FOB-destination
Financing, marketing, research, risk-taking and other services are considered to be ___ functions
Facilitating
________ is the last stage of the personal selling process.
Following up with customers
__ measures the average number of times a person is a target market is exposed to a particular message
Frequency
The goal of advertising is to promote an industry, company, family of brands, or some other issues broader than a specific product
Institutional
In the push strategy
Members of the channel who are targeted for promotion
___ require that a certain percentage markup be applied to all products
Minimum markup laws
Sometimes referred to as pricing for maximum market share, ___ can create a market entry barrier for other firms
Penetration pricing
In proposing a ___ strategy, the marketing manger usually is convinced that a strong price-quality relationship exists for the product
Price skimming
The means by which one informs, persuades, or reminds potential customers is called
Promotion
When a channel member is respected, admired, or revered based on one of more attributes, that member enjoys ___ power within the channel
Referent
An __ represents all organizations involved in providing a firm, the members of its channels of distribution, and its end-users consumers and business users
Supply chain
___ is the proccess of creating a video clip, image, message, e-book, or some other content in an effort to have the media passed on by individuals in a social network or by word-of-mouth
Viral marketing
