market research

The two types of marketing research based on the specificity of purpose are ____.

basic and applied

A firm focusing more on how to provide value to customers than on the physical product or production process is embracing a(n) ____ orientation.

marketing

The application of the scientific method in searching for the truth about marketing phenomena is known as ____.

marketing research

Which type of marketing research is conducted to address a specific marketing decision for a specific firm or organization?

applied

Which type of research attempts to verify a theory or to learn more about a marketing concept, but is not intended to solve a particular marketing problem?

basic research

Which activity is LEAST important in the marketing research process?

making results publicly available

An important aspect of the marketing concept is a(n) ____.

consumer orientation