market research
The two types of marketing research based on the specificity of purpose are ____.
basic and applied
A firm focusing more on how to provide value to customers than on the physical product or production process is embracing a(n) ____ orientation.
marketing
The application of the scientific method in searching for the truth about marketing phenomena is known as ____.
marketing research
Which type of marketing research is conducted to address a specific marketing decision for a specific firm or organization?
applied
Which type of research attempts to verify a theory or to learn more about a marketing concept, but is not intended to solve a particular marketing problem?
basic research
Which activity is LEAST important in the marketing research process?
making results publicly available
An important aspect of the marketing concept is a(n) ____.
consumer orientation