Market Research Test 1

libraries

All of the following are producers of external secondary data EXCEPT _____.

Diary Panel Data

Asking a group of households to record their consumption of certain products over a two-year period is an example of _____

informed consent

Before participating in a research study, John was provided with information regarding the purpose of the study and was asked to sign a form agreeing to participate in the study. John has given _____ to participate in the study.

Anthropology

Ethnography is a qualitative research orientation originating in _____.

159.99

If the population of a city is 230,000 and its annual per person expenditure on athletic shoes is $45, if there are 64,688 square feet of retail space used to sell athletic shoes in this city, its index of retail saturation is _____.

right to privacy

In a personal interview, a respondent who replies: "I do not want to answer that question about my income last year" is exercising which right in a research study?

Themes

In case studies, _____ are identified by the frequency with which the same term (or a synonym) arises in the narrative description.

research objectives

The goals that researchers intend to achieve by conducting research as referred to as _____.

Codes

The rules for interpreting, categorizing, recording, and transferring the data to the data storage media are called _____.

random sampling error and systematic error

Two major sources of survey errors are _____.

custom research

When AT&T hires a research agency to conduct research tailored to it's unique needs, this is called _____.

self-selection bias

When a hotel customer decides to fill out a customer satisfaction survey to complain about having to wait an hour for room service to deliver his dinner, this is an example of _____.

Structured question

When an interviewer asks the respondent to state which of six salary categories represents his gross income the previous year, this is an example of a(n): _____.

absolute causality

Which degree of causality means that the cause is necessary and sufficient to bring about the effect?

faster turn-around time than a mail survey lower distribution costs than a mail survey faster speed of distribution (answer: all of above)

Which of the following is an advantage of including a questionnaire in an e-mail?

Contributory Causality

Which of the following is the weakest form of causality but is still a useful concept?

Door-to-door personal interview

Which of the following survey research methods is the most expensive?

social desirability bias

Which type of bias occurs when a respondent wishes to create a favorable impression or save face in the presence of an interviewer?

conversation

Which type of qualitative tool is an informal and almost completely unstructured approach in which the researcher engages a respondent in a discussion of the relevant subject matter?

Forecast Analyst

A job posting for a research firm advertised it was looking for someone who can use SPSS software to forecast sales. What is this position typically called in a research firm?

Telephone, shopping malls, respondent's home (answer: all of above)

A personal interview may be conducted in which of the following locations?

Hermeneutic Unit

A text passage from a respondent's story that is linked with a key theme from within this story or provided by the researcher is called _____.

continuous variable

A variable that can take on a range of values that correspond to some quantitative amount is called a _____.

Research Proposal

A written statement of the research design is called a _____.

situation analysis

A(n) _____ involves the gathering of background information to familiarize researchers and managers with the decision-making environment.