Market Research Test 1
libraries
All of the following are producers of external secondary data EXCEPT _____.
Diary Panel Data
Asking a group of households to record their consumption of certain products over a two-year period is an example of _____
informed consent
Before participating in a research study, John was provided with information regarding the purpose of the study and was asked to sign a form agreeing to participate in the study. John has given _____ to participate in the study.
Anthropology
Ethnography is a qualitative research orientation originating in _____.
159.99
If the population of a city is 230,000 and its annual per person expenditure on athletic shoes is $45, if there are 64,688 square feet of retail space used to sell athletic shoes in this city, its index of retail saturation is _____.
right to privacy
In a personal interview, a respondent who replies: "I do not want to answer that question about my income last year" is exercising which right in a research study?
Themes
In case studies, _____ are identified by the frequency with which the same term (or a synonym) arises in the narrative description.
research objectives
The goals that researchers intend to achieve by conducting research as referred to as _____.
Codes
The rules for interpreting, categorizing, recording, and transferring the data to the data storage media are called _____.
random sampling error and systematic error
Two major sources of survey errors are _____.
custom research
When AT&T hires a research agency to conduct research tailored to it's unique needs, this is called _____.
self-selection bias
When a hotel customer decides to fill out a customer satisfaction survey to complain about having to wait an hour for room service to deliver his dinner, this is an example of _____.
Structured question
When an interviewer asks the respondent to state which of six salary categories represents his gross income the previous year, this is an example of a(n): _____.
absolute causality
Which degree of causality means that the cause is necessary and sufficient to bring about the effect?
faster turn-around time than a mail survey lower distribution costs than a mail survey faster speed of distribution (answer: all of above)
Which of the following is an advantage of including a questionnaire in an e-mail?
Contributory Causality
Which of the following is the weakest form of causality but is still a useful concept?
Door-to-door personal interview
Which of the following survey research methods is the most expensive?
social desirability bias
Which type of bias occurs when a respondent wishes to create a favorable impression or save face in the presence of an interviewer?
conversation
Which type of qualitative tool is an informal and almost completely unstructured approach in which the researcher engages a respondent in a discussion of the relevant subject matter?
Forecast Analyst
A job posting for a research firm advertised it was looking for someone who can use SPSS software to forecast sales. What is this position typically called in a research firm?
Telephone, shopping malls, respondent's home (answer: all of above)
A personal interview may be conducted in which of the following locations?
Hermeneutic Unit
A text passage from a respondent's story that is linked with a key theme from within this story or provided by the researcher is called _____.
continuous variable
A variable that can take on a range of values that correspond to some quantitative amount is called a _____.
Research Proposal
A written statement of the research design is called a _____.
situation analysis
A(n) _____ involves the gathering of background information to familiarize researchers and managers with the decision-making environment.