Marketing 101 Ch 13
Warehouse club
costco- members pay membership fees*
Omni-channel retailing
creates a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping, creating a single shopping experience.
Retailing
includes all the activities in selling products or services directly to final consumers for their personal, non-business use.
Showrooming
the practice of checking out merchandise in stores, then buying it online.
Webrooming
the practice of first checking out merchandise online, then buying it in traditional stores.
Shopping center
group of retail businesses built on a site that is planned, developed, owned, and managed as a unit
category killer
a giant specialty store that carries a very deep assortment of a particular line
Wheel-of-retailing
a lifecycle concept that describes how new forms of retail begin and the phases they go through.
Wholesaling
activities involved in selling goods and services to those buying for resale or business use
Independent off-price retailer
an off-price retailer than is independently owned and operated or a division of a large retail corporation
factory outlet
an off=price retailing operation that is owned and operated by a manufacturer and normally carries the manufacturer's surplus, discontinued, or irregular goods.
Retailers
are businesses whose sales come primarily from retailing
Wholesaler
A firm engaged primarily in wholesaling activities
Shopper Marketing
Focusing the entire marketing process on turning shoppers into buyers as they approach the point of sale, whether during in-store, online, or mobile shopping.
Merchant wholesaler
Wholesaler that takes title to the merchandise it handles.
off-price retailer
retailer that buys at less-than-regular wholesale prices and sells at less than retail