Marketing 101 Ch 13

Warehouse club

costco- members pay membership fees*

Omni-channel retailing

creates a seamless cross-channel buying experience that integrates in-store, online, and mobile shopping, creating a single shopping experience.

Retailing

includes all the activities in selling products or services directly to final consumers for their personal, non-business use.

Showrooming

the practice of checking out merchandise in stores, then buying it online.

Webrooming

the practice of first checking out merchandise online, then buying it in traditional stores.

Shopping center

group of retail businesses built on a site that is planned, developed, owned, and managed as a unit

category killer

a giant specialty store that carries a very deep assortment of a particular line

Wheel-of-retailing

a lifecycle concept that describes how new forms of retail begin and the phases they go through.

Wholesaling

activities involved in selling goods and services to those buying for resale or business use

Independent off-price retailer

an off-price retailer than is independently owned and operated or a division of a large retail corporation

factory outlet

an off=price retailing operation that is owned and operated by a manufacturer and normally carries the manufacturer's surplus, discontinued, or irregular goods.

Retailers

are businesses whose sales come primarily from retailing

Wholesaler

A firm engaged primarily in wholesaling activities

Shopper Marketing

Focusing the entire marketing process on turning shoppers into buyers as they approach the point of sale, whether during in-store, online, or mobile shopping.

Merchant wholesaler

Wholesaler that takes title to the merchandise it handles.

off-price retailer

retailer that buys at less-than-regular wholesale prices and sells at less than retail