Marketing 310-Chapter 17

direct marketing

Amazon.com and Geico approach customers via websites or mobile apps

e-tailors

Companies such as amazon.com and expedia.com that sell products/services directly to final buyers exclusively over the internet are known as

marketing websites

are designed to engage consumers and interactions that will move them closer to direct purchase or other marketing outcome

branded community website

is designed to present brand content that engages consumers and creates customer brand community

Live product demonstrations

is not benefit of online direct marketing for buyers

Digital marketing

is the fastest growing form of direct marketing

content site

is the term best describes sites such as New York Times on the web and ESPN.com

mass reach and immediate

returns is not benefit of direct marketing for sellers

Multichannel companies

use both offline and online marketing channels