Marketing 310-Chapter 17
direct marketing
Amazon.com and Geico approach customers via websites or mobile apps
e-tailors
Companies such as amazon.com and expedia.com that sell products/services directly to final buyers exclusively over the internet are known as
marketing websites
are designed to engage consumers and interactions that will move them closer to direct purchase or other marketing outcome
branded community website
is designed to present brand content that engages consumers and creates customer brand community
Live product demonstrations
is not benefit of online direct marketing for buyers
Digital marketing
is the fastest growing form of direct marketing
content site
is the term best describes sites such as New York Times on the web and ESPN.com
mass reach and immediate
returns is not benefit of direct marketing for sellers
Multichannel companies
use both offline and online marketing channels