Marketing 3310 Connect Chapter 12 Int
Read each of the seven (7) examples. Help Katerina explain the idea of categorizing retailers by service level by dragging and dropping each example into the proper service level category. Examples: Purchasing a washer and dryer set for your new apartment at a department store. Asking a store employee to explain the difference in price and features between two 52'' flat screen TVs. Selecting an engagement ring for your financee at the local jeweler. Buying a computer online for same-day pickup at the local office supply store. Upgrading your smart phone at the local cell phone service retail store. Buying an expensive, limited-series handbag at a fashion boutique. Verifying the price of an item at Target by scanning the barcode with your smartphone. Which ones go in the category "Limited Service"?
Purchasing a washer and dryer set for your new apartment at a department store. Asking a store employee to explain the difference in price and features between two 52'' flat screen TVs. Upgrading your smart phone at the local cell phone service retail store.
"Read the description of the consumer shopping scenario and then match it to the utility type that the marketspace creates for the consumer. Examples: Kohl's Dollar General Bed Bath & Beyond Walmart JCPenney Kay Jewelers Target Costco H&M Best Buy Sheetz TJ Maxx Which ones fit the category "Full-Line and Specialty Discount Stores"?
Bed Bath & Beyond Walmart Target Best Buy
Read each of the eight products. Help Amy prepare by sorting each of the products into the social media platform where you think it will sell the best. Homemade watch band Seasonal Candy Canes Software download for web designers New t-shirt being worn by Sports Star Bracelet and other jewelry targeted at women over 50 New tennis shoes for teenagers new book download Little turkey craft baby hat. Which ones would sell best on Facebook?
Bracelet and other jewelry targeted at women over 50 Seasonal Candy Canes
Read each of the eight products. Help Amy prepare by sorting each of the products into the social media platform where you think it will sell the best. Homemade watch band Seasonal Candy Canes Software download for web designers New t-shirt being worn by Sports Star Bracelet and other jewelry targeted at women over 50 New tennis shoes for teenagers new book download Little turkey craft baby hat. Which ones would sell best on Twitter?
Software download for web designers new book download
What type of retailer is Gearhead? Multiple Choice: specialty store convenience store factory outlet warehouse club grocery store
Specialty Store
"Read the description of the consumer shopping scenario and then match it to the utility type that the marketspace creates for the consumer. Examples: Kohl's Dollar General Bed Bath & Beyond Walmart JCPenney Kay Jewelers Target Costco H&M Best Buy Sheetz TJ Maxx Which ones fit the category "Off-Price Retailers"?
TJ Maxx
While MaryAnn and Martha are driving around town together, they start to get hungry, but they know they do not have time sit down at a restaurant for lunch. Instead, they stop off at the local 7-Eleven to purchase a quick and easy snack. The 7-Eleven is a type of Multiple Choice: supermarket. off-price retailer. specialty retailer. drugstore. convenience store.
convenience store.
Which level of service most accurately describes Gearhead? Multiple Choice: self-service atmospherics full-service business level service planned shopping service
full-service
MaryAnn wants to decorate her food truck with holiday lights, but it isn't the season to purchase them yet; she does know of one store that tends to sell these items off-season and at heavily discounted prices. MaryAnn would find these lights at a(n) Multiple Choice: department store. supercenter. off-price retailer. specialty retailer. warehouse retailer.
off-price retailer.
All of the following are examples of how Gearhead might give back to the community except Multiple Choice: providing quality running shoes. endowing a new scholarship for the local university. participating in the United Way Day of Caring. making a donation to Habitat for Humanity. sponsoring a manufacturing camp for junior high students.
providing quality running shoes.
MaryAnn's favorite salon in town always knows how to cut and style her hair, so she was happy it had a 9 AM opening available. The stylists are knowledgeable and friendly and often recommend to her the perfect product for her new style. Everything is affordable and the coffee and wine it serves are always complementary. MaryAnn's favorite salon is a(n) Multiple Choice: service retailer convenience retailer supercenter off-price retailer specialty retailer.
service retailer
MaryAnn, the owner of the food truck Crepes a la Nana, is running low on a rare brand of vanilla extract that she uses in her apple crepes. To find it, she must go to a(n) Multiple Choice: supermarket. specialty retailer. e-tailer. drugstore. service retailer.
specialty retailer.
Gearhead does not pay commissions to their retail employees because Multiple Choice: the employees are willing to be paid less retails sales positions never pay commission the quotas they set are too high their focus is on the customer experience the focus is on selling everything possible to the customer.
their focus is on the customer experience
Martha, the owner of the Coffee Collective, has run out of to-go coffee cups. She decides to purchase them in bulk from the local Multiple Choice: supercenter. off-price retailer. convenience store. warehouse retailer. specialty retailer.
warehouse retailer.
Read each of the seven (7) examples. Help Katerina explain the idea of categorizing retailers by service level by dragging and dropping each example into the proper service level category. Examples: Purchasing a washer and dryer set for your new apartment at a department store. Asking a store employee to explain the difference in price and features between two 52'' flat screen TVs. Selecting an engagement ring for your financee at the local jeweler. Buying a computer online for same-day pickup at the local office supply store. Upgrading your smart phone at the local cell phone service retail store. Buying an expensive, limited-series handbag at a fashion boutique. Verifying the price of an item at Target by scanning the barcode with your smartphone. Which ones go in the category "Self Service"?
Buying a computer online for same-day pickup at the local office supply store. Verifying the price of an item at Target by scanning the barcode with your smartphone
Read each of the seven (7) examples. Help Katerina explain the idea of categorizing retailers by service level by dragging and dropping each example into the proper service level category. Examples: Purchasing a washer and dryer set for your new apartment at a department store. Asking a store employee to explain the difference in price and features between two 52'' flat screen TVs. Selecting an engagement ring for your financee at the local jeweler. Buying a computer online for same-day pickup at the local office supply store. Upgrading your smart phone at the local cell phone service retail store. Buying an expensive, limited-series handbag at a fashion boutique. Verifying the price of an item at Target by scanning the barcode with your smartphone. Which ones go in the category "Full Service"?
Buying an expensive, limited-series handbag at a fashion boutique. Selecting an engagement ring for your financee at the local jeweler.
"Read the description of the consumer shopping scenario and then match it to the utility type that the marketspace creates for the consumer. Examples: Kohl's Dollar General Bed Bath & Beyond Walmart JCPenney Kay Jewelers Target Costco H&M Best Buy Sheetz TJ Maxx Which ones fit the category "Other"?
Dollar General Kroger Sheetz Costco H&M
"Read the description of the consumer shopping scenario and then match it to the utility type that the marketspace creates for the consumer. Examples: Kohl's Dollar General Bed Bath & Beyond Walmart JCPenney Kay Jewelers Target Costco H&M Best Buy Sheetz TJ Maxx Which ones fit the category "Specialty Stores"?
Kay Jewelers
"Read the description of the consumer shopping scenario and then match it to the utility type that the marketspace creates for the consumer. Examples: Kohl's Dollar General Bed Bath & Beyond Walmart JCPenney Kay Jewelers Target Costco H&M Best Buy Sheetz TJ Maxx Which ones fit the category "Low and Mid-Tier Department Stores"?
Kohl's JCPenney
Read each of the eight products. Help Amy prepare by sorting each of the products into the social media platform where you think it will sell the best. Homemade watch band Seasonal Candy Canes Software download for web designers New t-shirt being worn by Sports Star Bracelet and other jewelry targeted at women over 50 New tennis shoes for teenagers new book download Little turkey craft baby hat. Which ones would sell best on Pintrest?
Little turkey craft baby hat Homemade watch band
Read each of the eight products. Help Amy prepare by sorting each of the products into the social media platform where you think it will sell the best. Homemade watch band Seasonal Candy Canes Software download for web designers New t-shirt being worn by Sports Star Bracelet and other jewelry targeted at women over 50 New tennis shoes for teenagers new book download Little turkey craft baby hat. Which ones would sell best on Instagram?
New t-shirt being worn by Sports Star New tennis shoes for teenagers
An example of how Gearhead helps to educate their retail customers is Multiple Choice: discounted prices. Project 90. retail store commissions. store location. atmospherics.
Project 90.