Marketing 9.1
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More than 90% of Fortune 500 companies have a full-time job dedicated to pricing
False
Small changes in price do not have a very large impact on bottom line profits.
False
What is the first step in strategic pricing?
Knowing how your industry behaves
Which of these does not happen in a "dumb industry"?
barriers to entry are increased
Which of these does not happen in a "smart industry?"
companies fight with price only
The "value created" of a product or service is determined for the perspective of the:
customer
_____ is not about what we put into our product, it's what our customers get out of it
value
What is the definition of Price?
what is exchanged for the product, service or idea