Marketing: Business Studies Past Exam Paper Questions HSC

Which approach is being used when a business creates a focus group to evaluate a product? A. Marketing B. Production C. Selling D. Standardisation

A business uses a marketing approach when it organises a focus group to assess a product. Focus groups are a type of market research where six to ten people are gathered in a room to share their opinions on a concept, product, service, or marketing campaign.

Which of the following is an example of publicity for a restaurant? (A) Changing the menu to include vegetarian dishes (B) A review of the restaurant by a food critic on his blog (C) Offering free dessert for customers who spend over $100 (D) Establishing a loyalty scheme with rewards for regular diners

A food critic's blog review is a type of publicity that can have a big impact on a restaurant's reputation and image. Positive reviews from reputable food critics work as a reliable recommendation, drawing in prospective clients who value the critic's opinion.

A restaurant has changed its menu because a large number of migrants have moved into the area. Which influence on marketing led to the change? (A) Economic (B) Government (C) Psychological (D) Sociocultural

A sociocultural influence on marketing can be seen in the restaurant's altered menu as a result of the migration wave. Sociocultural elements influence the demands, preferences, and purchasing habits of consumers.

What information can a business use to monitor and control its marketing plan? (A) SWOT analysis (B) Cash flow statement (C) Market share analysis (D) Balance sheet figures

A useful tool for organisations to track and manage their marketing plans is market share analysis. The evaluation of a company's share of the overall market offers valuable information about the efficacy of its marketing tactics and its standing in comparison to its competitors.

To what extent do influences on marketing affect business success?

Business performance is greatly impacted by marketing factors because they determine how a company positions its goods and services, interacts with its target market, and adjusts to changing customer preferences and market trends.

Company XYZ allocates most of its marketing budget to advertising. What approach has XYZ adopted? (A) Selling approach (B) Market approach (C) Customer approach (D) Production approach

Company XYZ has taken a selling approach by spending a large amount of its marketing budget on advertising. A sales approach outlines the strategies a salesman employs to persuade prospective buyers to buy a product.

Which of the following is an example of service differentiation? A. A car manufacturer supplies cars with premium tinted windows. B. A chemist issues a patient with medication in exchange for a script. C. A shoe store assistant spends varying amounts of time with customers. D. A salesperson provides a receipt to a customer who has purchased a bed.

Differentiating your offering from similar products or services in the market is known as product or service differentiation. A shoe store employee who differentiates their customer service by spending varying amounts of time with them is an example.

While developing a new marketing plan a business discovers that many customers think its website is boring and confusing. At what stage in the marketing process should this have been identified? (A) Identifying target markets (B) Developing marketing strategies (C) Conducting a situational analysis (D) Establishing marketing objectives

Finding out whether customers think the company website is boring and complicated should have been identified when doing a situational analysis. Finding problems with the website's usability and attractiveness during the situational analysis enables the inclusion of the required modifications and enhancements in the following phases of creating marketing strategies and setting marketing goals.

Why are ethical behaviour and government regulation important in marketing?

Government regulations and ethical behaviour are important aspects of marketing because they establish the basic conditions that a business must adhere to in order to fulfil the needs of its customers and provide them with products and services.

At which stage of the marketing process would a business examine its internal and external influences? (A) When identifying target markets (B) When conducting a situational analysis (C) When establishing its marketing objectives (D) When developing its marketing strategies

In the marketing process, situational analysis is the step where internal and external influences are examined. In essence, situation analysis is a methodical examination of the external and internal elements that are affecting your company at any particular time.

Many Australian businesses have expanded overseas in the last 20 years. What marketing role does this best represent? (A) Mass (B) Positioning (C) Social (D) Strategic

Over the past 20 years, several Australian businesses have expanded worldwide, primarily as a result of strategic marketing initiatives. This strategic move to enter overseas markets and take advantage of emerging opportunities requires thorough preparation, market analysis, and decision-making.

A manufacturer of fishing equipment sponsors an annual fishing competition. A local TV news station reports on the competition, which leads to an increase in sales for the manufacturer. Which combination of elements of the promotion mix has benefited the manufacturer? A. Publicity and advertising B. Advertising and sales promotion C. Relationship marketing and publicity D. Sales promotion and relationship marketing

Sales are boosted by the combination of publicity and advertising, demonstrating the potency of a well-thought-out promotion mix.

A business develops a shirt made from fabric that never stains or looks crushed. It then runs an advertising campaign to inform people about this product. What type of approach is this? (A) Industrial (B) Marketing (C) Production (D) Selling

The main approach used in this case is marketing, where a company creates a shirt with unique qualities and launches an advertising campaign to let people know about it. In addition to selling a product, marketing also includes developing new products, raising awareness, and explaining their special advantages to prospective buyers.

Why might a business move from a production approach to a selling approach? A. In response to increased competition B. In order to increase promotional expenditure C. In order to better understand customer needs D. In response to an inability to satisfy the current demand

The production approach is centred on producing goods and services; if a company produces a better product, people will desire it. Quantity and cost-cutting are prioritised. When there is more competition and companies consider their clients only after the product is manufactured, the sales approach places a strong emphasis on selling.

Which of the following shows the correct order of the steps in a marketing plan? A. Market research, establishing market objectives, identifying target markets, situational analysis B. Establishing market objectives, identifying target markets, situational analysis, market research C. Identifying target markets, situational analysis, market research, establishing market objectives D. Situational analysis, market research, establishing market objectives, identifying target markets

The proper order for creating a marketing plan is to define target markets in order to comprehend the audience, and then conduct a situational analysis in order to evaluate the present company environment. Conducting market research then aids in the collection of pertinent data, and setting market objectives sets the aims and tactics for the marketing strategy.