marketing certification

What's one way to track the success of an influencer partnership in driving sales?

Tracking direct sales is a great way to check out the success of your influencer program.

One of your roles as a social media marketer is to mitigate any chance of getting blindsided by a crisis. How do you do that?

A proactive social listening strategy is the best way to make sure you are prepared to take on a sudden crisis.

It's now safe to post, but the crisis is still lingering in online conversations. What steps should you take to make sure that your content is not insensitive?

Comb through your scheduled content to look for words or emojis that may be viewed as problematic and remove them.

You have been tasked to create a crisis management plan for your brand. What is one important piece of information that should be included in it?

Contact information on key decision-makers for your socials is a must for a strong crisis management plan.

What calculation method would you use to check the dollar value of your social ads?

Cost per click is the best way to see if you are getting value out of your social ads.

You're the only person running the socials for your brand, and you're short on time and resources. To keep your content calendar full, what type of content should you lean on?

Curated Content is a great way to fill your calendar if you're low on resources.

What's one way to make your image-based content more accessible?

Descriptive text is a great way to make your content more accessible.

What is the downside of using a micro or nano influencer?

Due to their lack of experience, micro or nano influencers may need more direction or resources to deliver content.

How would you make this hashtag compliant with accessibility standards? #athenehotelresort

Every new word should be capitalized in your hashtag

You're setting up your content calendar for the year ahead. What dates should you consider?

Important brand dates, dates of interest to your audience, and holidays should all be considered in your content calendar.

What are three reasons why strategic influencer partnerships are often a good idea for brands?

Influencers are often trusted over brands, can bring in new customers and increase brand awareness.

You are about to post an image on your socials that contain text against a colored background. What should you double-check before posting it?

Making sure that the text and background have strong contrast is a good practice before posting text.

You have put together a great set of curated content, but don't post it immediately! What steps should you take before posting?

Making sure the curated content you are sharing is not misinformation, that it's on brand, and double-checking to make sure the content is on brand are all good practices.

You want to get a stronger presence for your social brand without spending a dime. What are some steps you can take before posting?

Making your social profile SEO-friendly and adding keywords and hashtags to your posts are great ways to improve your social presence.

You're a small brand, and higher management is set on getting a mega influencer to drive sales for your brand, but you know a micro or nano is better suited to your needs. What 3 reasons might you give to persuade them?

Mega influencers don't typically drive sales conversions, they are the most expensive, and micro or nano influencers can provide stronger results for smaller platforms.

You are responsible for running all the socials for your brand. Your team has been notified of a serious internal crisis. What should you do?

Pause all content, review social profiles, and create a response when you have been notified of an internal/external crisis.

Why is it important to take advantage of social listening when it comes to accessibility and inclusion?

Social listening gives you a wide scope of who your audience is and what their unique needs are

Which of the following features should you add to videos to make sure everyone can enjoy it?

Subtitles, correct color contrast, and on-screen text telling your audience to turn on audio can make your videos more user-friendly.

What metric would you track to see how many times a single person may have seen your content?

The impressions metric is the best way to see how many times a single person has seen your content.

What metric would you track to see how many unique people are seeing your content?

The reach metric is the best way to see how many unique people are seeing your content.

You are a small team, but you want to increase your output of high-quality created content on your socials. What advantage could you highlight to upper management to get more budget?

With created content, you can completely control the messaging.

What two things should you consider when deciding which influencer to work with?

You should consider your objectives and budget when determining what influencer will work best for you.

What metric would you track if you wanted to see if your content is leading people to click your links?

You would track your click-through rate to determine how your content is leading customers to click your links.

What metric would you track to measure how many likes, reactions and comments your content is getting from your audience?

You would track your engagement rate to measure how many likes, reactions and comments your content is getting from your audience.