Marketing chapter 1 and 2
What can product also be?
A service
How is promotion represented through?
Advertising
What is a company's invitation to a customer to do something?
Call to action
What are the six steps?
Establish a plan, identify an audience, creating content, sharing messages, influencing sales, and supporting customers.
What is promotion?
Generating interest in product
Price
How much customers are charged for product or service
Campaign
Outreach with the purpose of accomplishing a determined goal
Marketing
Overall and coordinated approach for connecting an audience with a product or service that will meet that audience's need
Brand
Overall image and feeling of a company
Advocate
People who actively and publicly promote the company
Marketing Strategy
Plan for carrying out and achieving established marketing goals.
Messaging
Presentation of information from a company to public
What are the 4 Ps of Marketing?
Product, Promotion, Price, and Place
Mission
Reason for company to be in business
Place
Refers to where the product is available for customer access.
Another way marketing can be defined as?
Science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.
What is product?
The thing that is being marketed
Mission statement
Wording of why the company is in business
Target market
one or more specific groups of potential consumers toward which an organization directs its marketing program
Leads
potential customers
Prospects
potential customers who are likely to buy the product or brand
Location marketing
the promotion of a geographic place