Marketing chapter 1 and 2

What can product also be?

A service

How is promotion represented through?

Advertising

What is a company's invitation to a customer to do something?

Call to action

What are the six steps?

Establish a plan, identify an audience, creating content, sharing messages, influencing sales, and supporting customers.

What is promotion?

Generating interest in product

Price

How much customers are charged for product or service

Campaign

Outreach with the purpose of accomplishing a determined goal

Marketing

Overall and coordinated approach for connecting an audience with a product or service that will meet that audience's need

Brand

Overall image and feeling of a company

Advocate

People who actively and publicly promote the company

Marketing Strategy

Plan for carrying out and achieving established marketing goals.

Messaging

Presentation of information from a company to public

What are the 4 Ps of Marketing?

Product, Promotion, Price, and Place

Mission

Reason for company to be in business

Place

Refers to where the product is available for customer access.

Another way marketing can be defined as?

Science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.

What is product?

The thing that is being marketed

Mission statement

Wording of why the company is in business

Target market

one or more specific groups of potential consumers toward which an organization directs its marketing program

Leads

potential customers

Prospects

potential customers who are likely to buy the product or brand

Location marketing

the promotion of a geographic place