Marketing Chapter 13
What is generally credited as the reason for Southwest Airlines' success over time?
All of these
Which of these is not an Intermediary in the Immediate Environment?
All of these are Intermediaries
Which of these is not a demographic change faced by companies in the United States?
All of these are current US demographic changes
Why is it acceptable for firms to focus greater efforts on employees or customers, or even change their focus over time?
Business strategy is about the entire set of exchanges of a firm
In the 2000s, Microsoft came out with the first portable music player - the Zune. When Apple came out with the iPod, consumers viewed it as an improved product when compared to the Zune. From Microsoft's perspective, which actor in the Immediate Environment was most responsible for the change in their sales?
Competitors
With which of the following actors in the Immediate Environment are marketers usually most concerned?
Customers
What are the two key words in the definition of the Marketing Environment?
Dynamic; context
What is defined as powerful societal forces that influence all entities in the immediate environment?
External Environment
Environmental scanning is mainly concerned with looking for:
External opportunities and threats
Environmental scanning must be done as formally as possible to get reliable information.
False
Exchanges can be made between the firm and both the Immediate and External Environment
False
Strategic Windows will be obvious to a firm when it is planning its strategy.
False
The External Environment is a stable playing field for every fiscal year.
False
The Environmental Protection Agency was formed in 1970 and began to monitor the environmental impact of United States companies, forcing many to change some of their practices. Which exchange in the Immediate Environment is this an example of?
Governmental bodies and the firm
What is defined as groups and organizations that can exert a direct influence on the firm's ability to accomplish its goals?
Immediate Environment
In 2011, Japan was hit with significant natural disasters. Japan is home to many of the supplier companies on which car manufacturers depend. From these manufacturers' perspective, which aspect of the External Environment affected them the most?
Natural Environment
Which aspect of the External Environment is associated with raw materials that go into the production of products?
Natural Environment
What is defined as the general state of politics, including ideology and stability, plus regulatory systems on all levels?
Political/Legal Environment
What is defined as an organization's appraisal of its internal Strengths and Weaknesses and its external Opportunities and Threats?
SWOT Analysis
The old CEO of Uber was fired by the board of directors of his company, and Uber therefore had a significant change in leadership of the firm. Which aspect of the Immediate Environment created this change?
Shareholders
What is defined as the demographic characteristics, culture, and values of a population?
Social Environment
What is defined as a period of time during which environmental conditions are "right" for a particular action?
Strategic Window
A firm should focus on creating a set of __________, ____________ exchanges with the environment
Sustainable; favorable
Which of these is not a personal value that is prevalent in the United States today?
Teamwork
Which of these is not an example of the Immediate Environment?
Technological Environment
What is defined as the general state of learning and innovation?
Technological environment
What is the definition of the Marketing Environment?
The dynamic context within which firms operate
What is the definition of culture?
The set of values, ideas and attitudes that are shared among a group of people
Consumer values are moving towards environmental sustainability, and this sentiment has the ability to change how firms both produce products and dispose of waste.
True
Extremism in politics has the ability to affect businesses in that country.
True
