Marketing Chapter 4 Video Domino's Pizza

The​ Domino's leadership team determined that while it was a great delivery​ company, the poor taste of their pizza was an impediment to future growth. To what stage of the marketing research process did this realization​ correspond?

defining the problem and research objectives

In order to determine which combination of​ crust, sauce, and cheese options work best​ together, the​ Domino's researchers employed​ a(n) __________ research design.

experimental

The group of individuals in the video and the processes by which they gather information to help decision makers generate and validate actionable customer and market insights could be described as​ Domino's __________.

marekting information system

In order to assess the effectiveness of its​ "Oh Yes We​ Did" ad​ campaign, Domino's tested the ad using a small group of individuals it thought was representative of the overall market. This group of consumers is called a​ __________.

sample