Marketing Chapter 5 Quiz

In which type of buying situation will a buyer usually go through all the stages of the business buying​ process?

A new task buying situation

What is the first step of the buyer decision​ process?

Need recognition

Which of the following lists the five steps of the buyer decision process in the correct​ order?

Need​ recognition, information​ search, evaluation of​ alternatives, purchase​ decision, and postpurchase behavior.

Which of the following is a personal factor that influences a​ consumer's buying​ behavior?

Occupation

​_________ refers to the degree to which innovation appears superior to existing products.

Relative advantage

Which of the following is a social factor that influences consumer buying​ behavior?

Roles and status

What determines if a buyer is satisfied or dissatisfied with a​ purchase?

The relationship between the​ consumer's expectations and the​ product's perceived performance

According to the model of buyer​ behavior, what is in a​ buyer's black​ box?

The​ buyer's characteristics and the​ buyer's decision process

One problem with​ business-to-business e-procurement is that it​ _______.

can erode​ long-standing customer-supplier relationships

​______________ is the first stage in the new product adoption process.

Awareness

​Age, personality, buying​ style, and job position are​ ________ factors that can influence the business buying decision process.

individual

Items such as technical​ specifications, quantity, delivery​ time, return policies and warranties are included in the​ ____________.

order routine specification

A purse​ company's ads feature the members of a popular housewives reality show. Product sales increase significantly among the fans. From the​ fans' viewpoint, the housewives reality show is​ a(n) _____.

reference group

All the people involved in the buying decision in an organization are collectively known as​ _______.

the buying center

​_________ refers to the practice of including ethnic themes and​ cross-cultural practices within a​ company's mainstream.

A total market strategy

Which of the following types of marketing involves creating opinion leaders to serve as brand ambassadors to spread the word about a​ company's products?

Buzz marketing

This adopter group is skeptical and only adopts new products after a majority of people has tried it.

Late mainstream.

Which of the following statements regarding the business market is​ correct?

Many sets of business purchases are made for one set of consumer purchases.

​_________ is NOT a characteristic important in influencing an​ innovation's rate of adoption.

Motivation

When marketers want to promote their products and services through​ word-of-mouth marketing​ programs, they typically begin by​ ________.

generating​ person-to-person brand conversations

In a​ _________, the​ business-to-business buyer reorders something without modifications.

straight rebuy

Which of the five characteristics identified in the text has an inverse relationship with an​ innovation's rate of​ adoption? As this characteristic​ increases, the rate of adoption is slower.

Complexity

What is the nature of demand in business​ markets?

Demand in business markets is derived demand.

Consumers can obtain information from any of several sources. Which source is the most effective in that they legitimize the​ product?

Personal sources

Which of the following needs in​ Maslow's hierarchy is generally satisfied​ first?

Physiological needs