Marketing chapter 5
Personality
Do you need physiological characteristics that distinguish a person or group
Subcultures
Each culture has small or what or groups of people that share values and societal believe
Social
Family is one of the blank factors that influence consumer behavior
Motive or drive
I need that is sufficiently pressing to direct the person to seek satisfaction of the need
Cross - cultural marketing
Including ethnic themes and cross cultural perspectives with the brands mainstream marketing, appealing to consumers similarities across subcultural segments rather than differences
Belief
It descriptive thought that a person holds about something
Price stimuli
Marketing stimuli which of the following
New product
A good or service or idea that is perceived by some potential customers
Subculture
A group of people with shared value systems based on common life experiences and situations
Opinion leader
A person within a reference group who because of social skills knowledge personality or other characteristics exert social influence on others
Attitude
A person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea
Lifestyle
A person's pattern of living as expressed in his or her activities, interest, and opinions
Promotional stimuli
According to model a variators one of two parts of buyer black box is
Consumer market
All the individuals and households that buy or consume goods and services for personal consumption
Social classes
Blank societies relatively permanent ordered division similar values and behaviors
Cognitive dissonance
Buyers discomfort caused by post purchase conflict
Political
By her behavior which is not a major type or events or force in a buyers environment
Learning
Changes in an individual's behavior arising from experience
Dissonance - reducing buying behavior
Consumer buying behavior and situations characterized by high involvement but if you perceived differences among brands
Variety seeking buying behavior
Consumer buying behavior and situations characterized by low consumer involvement but significant perceived Brand differences
Habitual buying behavior
Consumer buying behavior in situations characterized by low consumer involvement in few significant perceived Brand differences
Hispanic Americans
Consumer groups show more brand loyalty and children have say and purchase decisions
Complex buying behavior
Consumers buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands
His bag Americans
Consumers fastest-growing US population subsegment
Cultural
Most basic determinant of persons wants her behavior
Online social networks
Online social communities - Boggs, social networking websites, another online communities - where people socialize or exchange information or opinions
African-American
Other more price conscious than other population segments blank give more important to brands
Social class
Relatively permanent and order divisions in a society whose members share similar values, interests, and behaviors
Information search
This stage of the buyer decision process in which the consumer is motivated to search for more information
Group
Two or more people who interact to accomplish individual our mutual goals
Cultural
Which of the following is one of the other stimuli present and buyers aside from marketing
Packaging
Of the four peas which is not one
Purchase decision
The buyers decision about which brand to purchase
Consumer buyer behavior
The buying behavior of final consumers - individuals and households up by goods and services for personal consumption
Need recognition
The first stage of the buyer decision process, in which the consumer recognizes a problem I need
Word - of - mouth influence
The impact of the personal words and recommendations of trusted friends, family, associates, and other consumers On buying behavior
Adoption process
The mental process through which an individual passes from first hearing about an innovation to final adoption
Perception
The process by which people select, organize, and interpret information to form a meaningful picture of the world
Culture
The set of basic values, perceptions, wants, and behaviors learn by a member of society from family and other important institutions
Post purchase behavior
The stage of the buyer decision process in which consumers take further action after purchase, based on their satisfaction or dissatisfaction