Marketing chapter 5

Personality

Do you need physiological characteristics that distinguish a person or group

Subcultures

Each culture has small or what or groups of people that share values and societal believe

Social

Family is one of the blank factors that influence consumer behavior

Motive or drive

I need that is sufficiently pressing to direct the person to seek satisfaction of the need

Cross - cultural marketing

Including ethnic themes and cross cultural perspectives with the brands mainstream marketing, appealing to consumers similarities across subcultural segments rather than differences

Belief

It descriptive thought that a person holds about something

Price stimuli

Marketing stimuli which of the following

New product

A good or service or idea that is perceived by some potential customers

Subculture

A group of people with shared value systems based on common life experiences and situations

Opinion leader

A person within a reference group who because of social skills knowledge personality or other characteristics exert social influence on others

Attitude

A person's consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea

Lifestyle

A person's pattern of living as expressed in his or her activities, interest, and opinions

Promotional stimuli

According to model a variators one of two parts of buyer black box is

Consumer market

All the individuals and households that buy or consume goods and services for personal consumption

Social classes

Blank societies relatively permanent ordered division similar values and behaviors

Cognitive dissonance

Buyers discomfort caused by post purchase conflict

Political

By her behavior which is not a major type or events or force in a buyers environment

Learning

Changes in an individual's behavior arising from experience

Dissonance - reducing buying behavior

Consumer buying behavior and situations characterized by high involvement but if you perceived differences among brands

Variety seeking buying behavior

Consumer buying behavior and situations characterized by low consumer involvement but significant perceived Brand differences

Habitual buying behavior

Consumer buying behavior in situations characterized by low consumer involvement in few significant perceived Brand differences

Hispanic Americans

Consumer groups show more brand loyalty and children have say and purchase decisions

Complex buying behavior

Consumers buying behavior in situations characterized by high consumer involvement in a purchase and significant perceived differences among brands

His bag Americans

Consumers fastest-growing US population subsegment

Cultural

Most basic determinant of persons wants her behavior

Online social networks

Online social communities - Boggs, social networking websites, another online communities - where people socialize or exchange information or opinions

African-American

Other more price conscious than other population segments blank give more important to brands

Social class

Relatively permanent and order divisions in a society whose members share similar values, interests, and behaviors

Information search

This stage of the buyer decision process in which the consumer is motivated to search for more information

Group

Two or more people who interact to accomplish individual our mutual goals

Cultural

Which of the following is one of the other stimuli present and buyers aside from marketing

Packaging

Of the four peas which is not one

Purchase decision

The buyers decision about which brand to purchase

Consumer buyer behavior

The buying behavior of final consumers - individuals and households up by goods and services for personal consumption

Need recognition

The first stage of the buyer decision process, in which the consumer recognizes a problem I need

Word - of - mouth influence

The impact of the personal words and recommendations of trusted friends, family, associates, and other consumers On buying behavior

Adoption process

The mental process through which an individual passes from first hearing about an innovation to final adoption

Perception

The process by which people select, organize, and interpret information to form a meaningful picture of the world

Culture

The set of basic values, perceptions, wants, and behaviors learn by a member of society from family and other important institutions

Post purchase behavior

The stage of the buyer decision process in which consumers take further action after purchase, based on their satisfaction or dissatisfaction