MARKETING CHAPTER 9

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which organization would you contact if looking for a job in women's basketball

WNBA

if you are a copywriter for a newspaper, in which of the following media do you work

print

marketing mix

product, price, promotion, and place

implementation

putting the marketing plan into action

what uses sales representatives

sporting-goods stores, collegiate sports teams, and professional sports teams

SWOT analysis

study of strengths, weaknesses, opportunities, and threats

situation analysis

study of the internal and external factors that impact a marketing plan

what is a job in professional sports franchises or colleges

ticket-sales manager, marketing coordinator, and director of communications

a marketing plan helps a company monitor its performance

true

an executive summary addresses each topic in the marketing plan

true

an objective in a marketing plan should be simple

true

as part of the marketing strategy, the marketing plan must possess a point of difference in comparison to its competitors

true

being a sports journalist, announcer, or copywriter requires excellent communication skills

true

marketing plans are usually proprietary

true

skills from almost every profession will benefit you if you decide to pursue a career in sports marketing

true

sports agencies may help companies as well as individual athletes

true

what are the duties of a team marketing representative

write marketing materials, conduct marketing research, and create promotional activities

marketing strategy

a method that identifies target markets to make marketing mix decisions that focus on those target markets

marketing plan

a written document that provides direction for the marketing activities of a company for a specific period of time

executive summary

an overview of the entire marketing plan

what is an objective of a marketing plan

be specific, reasonable, and measurable

sports agencies

companies that specialize in marketing and managing sports events, sports teams, and professional athletes

control phase

company taking action to reduce the gap between planned and actual performance

this part of the marketing plan involves answering the question: "Did we accomplish our marketing objectives in the specific time frame?"

evaluation and control

what is part of a company's strengths

excellent service record, experienced workers, and quality workmanship

what are the basic elements found in a marketing plan

executive summary, situation analysis, and evaluation and control

sports venues

facilities or locations where sporting events take place

a situational analysis involves only the internal factors that impact a marketing plan

false

in order to have a successful career in the sports industry, you must be a good athlete

false

What careers can be a sports-related career

financial specialists, writers, and lawyers


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