MARKETING CHAPTER 9
which organization would you contact if looking for a job in women's basketball
WNBA
if you are a copywriter for a newspaper, in which of the following media do you work
marketing mix
product, price, promotion, and place
implementation
putting the marketing plan into action
what uses sales representatives
sporting-goods stores, collegiate sports teams, and professional sports teams
SWOT analysis
study of strengths, weaknesses, opportunities, and threats
situation analysis
study of the internal and external factors that impact a marketing plan
what is a job in professional sports franchises or colleges
ticket-sales manager, marketing coordinator, and director of communications
a marketing plan helps a company monitor its performance
true
an executive summary addresses each topic in the marketing plan
true
an objective in a marketing plan should be simple
true
as part of the marketing strategy, the marketing plan must possess a point of difference in comparison to its competitors
true
being a sports journalist, announcer, or copywriter requires excellent communication skills
true
marketing plans are usually proprietary
true
skills from almost every profession will benefit you if you decide to pursue a career in sports marketing
true
sports agencies may help companies as well as individual athletes
true
what are the duties of a team marketing representative
write marketing materials, conduct marketing research, and create promotional activities
marketing strategy
a method that identifies target markets to make marketing mix decisions that focus on those target markets
marketing plan
a written document that provides direction for the marketing activities of a company for a specific period of time
executive summary
an overview of the entire marketing plan
what is an objective of a marketing plan
be specific, reasonable, and measurable
sports agencies
companies that specialize in marketing and managing sports events, sports teams, and professional athletes
control phase
company taking action to reduce the gap between planned and actual performance
this part of the marketing plan involves answering the question: "Did we accomplish our marketing objectives in the specific time frame?"
evaluation and control
what is part of a company's strengths
excellent service record, experienced workers, and quality workmanship
what are the basic elements found in a marketing plan
executive summary, situation analysis, and evaluation and control
sports venues
facilities or locations where sporting events take place
a situational analysis involves only the internal factors that impact a marketing plan
false
in order to have a successful career in the sports industry, you must be a good athlete
false
What careers can be a sports-related career
financial specialists, writers, and lawyers