-Marketing Chapter One Quiz-

Which of the following is a sales-oriented organization?

Fillets Inc. that believes in the philosophy that aggressive sales techniques can result in high sales

Which of the following is a drawback of the sales-orientation philosophy?

It cannot convince people to buy goods that are neither wanted nor needed.

Which of the following strategies is most closely associated with the societal marketing orientation?

Using clean energy source

Marketers are said to suffer from marketing myopia when they ignore underlying consumer needs and focus excessively on

consumers' existing wants

The focal point of all marketing activities should be its:

customers

Abel now has the buying power to purchase the computer that he wanted to buy six months ago. Abel's want has most likely become a

demand

If I buy a corvett because it makes me feel good about myself I am buyit it mainly for the ________ value it provides me.

hedonic value

Researchers at Fresnas Inc. invented a new form of glass that filters harmful rays of sunlight and blocks heat. Without researching the market conditions, Fresnas Inc. went ahead and manufactured windshields with the new glass. It hopes that customers will like its new product. In this scenario, Fresnas Inc. has adopted a

production orientation

The primary value that a marketer expects to receive from a customer in an exchange relationship is:

the price charged for the product.

Which of the following statements is true of marketing?

It focuses on delivering value to customers

Choqlate King Inc. is a large company that produces and sells chocolate bars. It plans to adopt a product development strategy. In this case, which of the following is most likely to happen?

It will introduce a low-fat chocolate that has zero cholesterol

The management of Leyton Electronics Inc. always favors market orientation over the other marketing management philosophies. In this case, which of the following is most likely to be true of Leyton Electronics Inc.?

Leyton Electronics Inc. satisfies its customers' wants and needs legally and responsibly