Marketing Cloud Email Specialiast
T/F Data extensions must relate to subscribers
TRUE. You must relate them to subscribers to be useful to include in messages
What is a subscriber key?
Text field that uniquely identifies a subscriber.
Which string can you use to insert a link to the subscription center?
%%subscription_center_url%%
What does business unit component sharing look like in the single source template strategy for a global campaign?
- Create a business unit fo each country. - The single Paste HTML template is stored at the parent business unit level and shared with all children business units - Reference blocks with country headers and footers are stored at the parent level, but only shared with specific business units - All updates to the shared HTML template are replicated in emails that use the template across all business units
What happens with you stop a running automation?
Activities in the step that is in progress complete, but subsequent steps do not start.
T/F You need an existing Litmus Pro or Enterprise account to use the preview feature.
TRUE
How can data extensions be segmented?
1) Data filters 2) Queries
T/F You can create a list from tracking
TRUE, Navigate to the tracking tab and copy all
What are some examples of spam trigger words?
1) 4U 2) big bucks 3) buy direct
What must your landing page do to support Conversion Tracking?
1) Accept parameter values from the system - Job ID (email identifier) - u (Ianding page url ID) - jb (job batch ID0 - mid (account number) 2) Pass these parameters to the conversion page the subscriber visits next OR store the values in a cookie that the conversion page retrieves
What must be done before you can import data into a file extension?
1) Account must use enhanced FTP 2) Create a data extension 3) File must contain a header row and at least one row of data 4) File must be delimited
What are the CAN-SPAM Guidelines?
1) Accurately identify sender 2) Use accurate subject line 3) Identify message as advertisement 4) Include your physical mailing address 5) Honor opt out requests promptly (honor within 10 days) 6) Provide mechanism for opt out
What are the three Import Type options when importing data into a data extension?
1) Add and update: if a record exists with the primary key in the data, it updates 2) Add only: only creates new records for primary keys that do not exist 3) Overwrite: Overwrites all records
What are the audience types you can send to in email studio?
1) Audience 2) Marketing Cloud Connect Send to Sales/Service cloud Reports, campaigns, and data extensions 3) Send to multiple data extensions 4) Send to all subscribers 5) CC and BCC
What are your options for how to send the winning email in an A/B test to remaining subscribers?
1) Automatically 2) Manual
Which two ways can you use to import data into a data extension?
1) Automation Studio import activity 2) import wizard
How can you define your audience size in an A/B test?
1) By percent 2) By value
What are advantages of using a Single Source Template?
1) Centralized template management - make changes to the template from a single parent business unit 2) Access Control - only admins can make changes to the. shared template 3) Simplicity - Easy to deploy edits 4) Cost efficiency - use less resources in template creation and maintenance
How do you make a data extension available for tests?
1) Check 'Is Sendable' 2) Check 'Is Testable'
How do you make a data extension sendable?
1) Check 'Is Sendable' during creation 2) Relate the primary key to the subscriber key
How do you create a data filter based group?
1) Choose Subscribers | Groups 2) Choose Create 3) Choose Next 4) Choose Build a group based on a Data Filter 5) Complete the following: - Look for (what to include in the group) - In (the list to segment) - Using Data Filter - Group Name - Folder 6) Create
How can you run content detective?
1) Click Content tab 2) Select Content Detective next to the email to scan
What are the steps to import data into a data extension?
1) Click Subscribers 2) Click Data Extensions 3) Click Import 4) Complete File details: file location, compressed, encrypted, delimiter, etc. 5) Click Next 6) Map fields: header row, ordinal, manually 7) Click Next 8) Review & Import section 9) Enter email to receive list of errors 10) Click import
How can you view the subscription center?
1) Click Subscribers 2) Click Profile Management 3) Click Preview Profile Center 4) Click Subscription Center
How do you add a data relationship between two data extensions?
1) Click Subscribers 2) Click my data relationships 3) Click Create 4) Complete Property info: Name, External Key, Description 5) Complete Fields info: Data extensions involved, select fields 6) Click. Save
What must you configure for Conversion Tracking?
1) Configure Landing Page 2) Configure Conversion Page 3) Insert landing page link in email
Which interactions are recognized and stored by marketing cloud?
1) Deliveries 2) Bounces 3) opens 4) Clicks 5) Survey responses 6) Conversions 7) Forwards 8) Complaints 9) Unsubscribes
What components does a send classification include?
1) Delivery Profile 2) Sender Profile 3) CAN-SPAM (transactional vs commercial)
What are some best practices for interacting with subscribers?
1) Don't force it 2) Offer incentives 3) Make a good first impression 4) Set up a welcome series 5) Plan content carefully 6) Personalize it
What must your conversion page do to capture a subscriber's activity?
1) EITHER accept the parameter value from the landing page or retrieve the values from a cookie 2) Build an XML string with the data you want to return 3) Use an image tag to capture the conversion and return the XML string back to the system
What are importing classic content into Content Builder best practices?
1) Each piece of content can only be imported once 2) Create folder structure first 3) Import shared content into Content Builder 4) Optimize content for search 5) Only import content as you need it 6) Choose the right import option 8) You can create Content Builder emails using classic emails as starting point
From where can an approval process be launched?
1) Email Creation Flow 2) Content Builder grid 3) Approvals dashboard
Fo which sources does Contact Delete apply?
1) Email Studio All Subscribers List 2) MobileConnect 3) MobilePush 4) Contact Builder
What must a marketer do to create a great email marketing campaign?
1) Establish the company's tone and voice 2) Write excellent Content 3) Compelling subject line 4) Figure out best time to send
What should you consider when designing an email?
1) Font choice 2) Color options 3) Visual elements 3a) Photos 3b) Graphics 3c) GIFs 4) Call-to-action button design 5) Mobile friendliness
What are some A/B Testing possibilities?What a
1) Front-loading the brand name 2) Front-loading keywords 3) Length 4) Styles 5) Personalization 6) Calls to action
Which 5 tabs are available for tracking properties in email studio?
1) General Tab - displays the subscriber's email, total bounces, unsubscribed date 2) Attributes Tab - lists the profile attributes and values for a subscriber, and preference attributes (ex:HTML) 3) Lists tab - which lists this subscriber belongs to, which date they were added, etc. 4) Groups tab - which groups this prospect belongs to 5) History Tab (90 days) - type of activity, date of activity, survey details
What are two ways you can segment lists?
1) Groups 2) Data Filters
What should you know about responsive aware design?
1) Header and footers include media queries allowing simple adaptations: suppressed content, stacked navigation. 2) Email body maintains mobile aware tactics - Single column - Large text sizes - Wide CTA buttons
How can you improve email deliverability?
1) Include your name in the Form Address and/or in the subject line 2) Remove bounced emails from lists, purge old and inactive emails, and remove emails for recipients who haven't responded in months 3) Email with the frequency that you promised (ex: monthly newsletter) 4) Consider spam filters 5) Authenticate your email to avoid bulk folder delivery 6) Consider adding language for how a subscriber subscribed Consider the following as well: https://trailhead.salesforce.com/content/learn/modules/marketing-cloud-setup/prepare-to-send 1) Adhere to the CAN-SPAM act 2) Use Content Detective 3) Preview and modify email text versions 4) Use subscriber preview and test send 5) IP warming 6) Leverage the sender authentication package in email studio 6a) Private domain 6b) Account branding 6c) dedicated Ip address 6d) reply main management
What are subject line best practicecs?
1) Keep them short and sweet 2) User your branding 3) Test
What is required to have a clear email?
1) Logical flow 2) Good line spacing 3) Readable fonts 4) be transparent with the value of your messages 5) Keep sentences short 6) embrace white space 7) use a consistent email format that places important content first
What are reasons for using approvals in email studio?
1) Maintain consistency and control over communication and branding 2) Ensure users only send the correct final version of an email message 3) Ensure all compliance requirements are met 4) Ensure email improves deliverability statistics
What are three ways to be mobile responsive?
1) Mobile aware - single layout that can scale down to still look good on mobile 2) Responsive aware - responsive header and footers 3) Responsive - modular content that adapts to device screen size
How can you use Litmus Email Previews?
1) Navigate to the Preview and Test tab of an email 2) Click the Litmus icon and sign into your account
What are the three ways to create a data extension?
1) New Data Extension 2) Copy Data Extension 3) Data Extension based on template
What are potential content detective statuses?
1) Not Checked 2) Warning - if potential problems were found
What could cause open data to be lower than click data?
1) Recipient email client settings - If email client has loading image disabled, it won't register as open, but the subscriber could click the link. 2) Spam and Virus Scanners - virus scanners clicks links, which counts towards the click rate 3) Email shared on social media - If the recipient shares links from the email on social media, all of those clicks will be attributed to the subscriber.
What should you do before sending an email in Email Studio?
1) Review email deliverability strategies 2) Use Content Detective 3) Preview and Modify Text Versions 4) Perform a Subscriber Preview and Test Send
What are the two starting sources for automation?
1) Schedule Use schedule to start automation when you want data and messaging to take place at specific intervals. 2) File Drop Use file drop if automation should be prompted when a file is dropped into an Enhanced FTP folder
How do you perform a subscriber preview and test send?
1) Select Preview and Test 2) To view the email with AMPscript and personalization script, select a list, group, data extension, or audience, and the select a subscriber. 3) Review the email 4) Click the email icon 5) Enter email addresses to send a test email to 6) Select personalization option (Based on subscriber, list/data extension. recipient test data extension) 7) Complete From Options 8) Click Send Test 9) Review test send summary 10) Confirm and send
What activities are available?
1) Send Email 2) SQL Query 3) Import File 4) File Transfer 5) Script 6) Filter 7) Data Extract 8) Verification 9) Wait
What are the options available for sending an email from Email Studio?
1) Send Flow - guides you through necessary steps to send your email 2) Access Guided Send - guides you through steps to send classic emails 3) Subscriber Preview and Test Send - rendering of an email as it will likely look and you can send a test 4) Perform Send Preview - rendering of a n email 5) Perform simple send - quick way to send with limited sending options 6) Send a User Initiated Email Interaction - to send email as part of an Automation Studio automation 7) Triggered Emails in Email Studio - Sends an email in response to a subscribers actions
How to you configure your account to access Litmus Email Previews?
1) Set Email > Advanced Preview permission 2) Set up Litmus Pro or Enterprise account
What you should you know about mobile aware design?
1) Single column layout 2) Full-width primary graphics 3) Larger text sizes (17px+ for body copy, 26px+ for headlines) 4) Wide, tappable CTA buttons
What do you specify when you run a report in marketing cloud?
1) Specify parameters 2) File format 3) Delivery method 4) when to run the report
What are the two types of approvals that can be implemented?
1) Standard workflow Submitter --> Reviewer(s) --> Approver 2) Two-step Submitter -> Approver
Which elements can you test in A/B testing?
1) Subject line 2) Email 3) Content area 4) From Name 5) Send Time 6) Preheaders
What tabs are available when viewing an automation?
1) Summary - summary of the other tabs, incl automation's scheduled status, activity sequence, recent activity 2) Workflow - Define your automation by dragging activities on the canvas 3) Schedule - use to schedule 4) Activity - last run date, activity status, errors
Which types of Classic Content Emails can you create in email studio?
1) Template Based 2) HTML Paste 3) Text Only 4) Unprocessed HTML - no validation from the system 5) Unprocessed Text Only - no validation from the system 6) Simple Automated Email - if you want to send based on a date attribute
Which types of Content Builder Emails can you create in email studio?
1) Template Based - Choose if you have an existing template you want to use 2) HTML 3). Text Only
When should you use Send Throttling?
1) To control inbound traffic to a website caused by interest from an email 2) Limit number of emails sent to a particular domain each hour
What are three ways in which a subscriber can unsubscribe?
1) Unsubscribe from list 2) Global Unsubscribe - System wide unsubscribe and affects all accounts 3) Universal Unsubscribe - Unsubscribes from all lists from company. Depending on setting may be across enterprise or only a specific business unit 4) One-Click Header Unsubscribe
How can you edit the subject or content of an email
1) Update the Email Send Activity Pause the automation, Navigate to the Send Email Activity, and click Keep Existing 2) Recreate the Email Send Activity Recreate the email send activity and replace the existing one
What characteristics do great CTAs have?
1) Urgent 2) Brief 3) Action-oriented 4) Clear and predictable 5) Limited and visible
What two ways can an export file be delivered to you?
1) Via FTP 2) As an attachment to an email
When you should you use a data extension vs a list?
1) Your list contains more than 500k subscribers 2) You support multiple subscriber data sets 3) You send global messages 4) You require fast import speeds 5) You implement triggered sends 6) you use SOAP or REST APIs 7) You prefer flex subscription model 8) You want to use relational data, like purchase history
When should you use a list vs a data extension?
1) Your lists contains 500k or fewer subscribers 2) You prefer simplicity over performance 3) You don't require fast import speed 4) You plan to use a limited number of subscriber attributes
What are some limitations of the Marketing Cloud subscription center?
1) can't add custom branding 2) can't use a custom domain 3) can't trigger survey 4) can't offer one click unsubscribe 5) can't add unlimited custom fields 6) can't let prospects pause emails 7) can't display dynamic content
What are three ways you can automate segmentation?
1) filter activities 2) query activities 3) Audience Builder
What are two ways you can add subscribers to a list in Marketing Cloud?
1) import a list 2) manually
Lists should only contain prospects who:
1) opted in 2) are anticipating and are interested in your content
Which types of lists does Marketing Cloud prohibit?
1) purchased list 2) email-appended lists 3) emails collected without a direct opt in
What are important factors to consider when creating effective lists?
1) quality of list 2) how list was captured 3) how often it is cleaned 4) how subscribers respond
What appears on the Automation Studio Overview page?
1) up to 50 automations 2) snapshot view of the included activity 3) automation's run history
What should you know about responsive design?
1) uses a CSS3 @media query that activates style based on viewing environment 2) Detects screen size 3) Falls back to desktop when @media isn't supported
What is the difference between a hard bounce and soft bounce?
Hard bounce is usually due to a permanent condition (e.g. domain not found). Soft bounce is usually due to a temporary condition (e.g. full inbox)
What are ways to grow your audience?
1). Website sign ups 2). Mobile sign ups 3) Single Opt In vs Double Opt in (double opt in ensures the email entered is correct) 4) Social media 5) In-store promotions 6) Sales and customer service calls
How do you build an email from HTML with content builder?
1. Add your HTML 2. Insert code snippet to add system links. Use insert attributes to add personalization 3. Click Format HTML to add indentation and spacing. 4. Insert code snipped for Track Email Opens to track email opens 5. Use the add email. tools control to add required fields Physical Mailing Address and Profile center 6. Add tags for header and footer 7. Click Plain Text to view text version
What are the steps involved in sending an email?
1. Click Activities 2. Click Create Activity 3. Select Send Email 4. Click Next 5. Select an email 6. Click Next 7. Define Properties (description, folder, subject) 8. Click Next 9. Complete audience section 10. Click Next 11. Complete delivery section (track clicks, deliery window) 12. Click Next 13. Review and Send 14. Finish
How do you create a Content Builder Email?
1. Click Content in Email Studio 2. Click Create 3. Select Create Email option 4. Fill in the fields 5. Click Next 6. Enter a subject 7. Enter a preheader (if needed) 8. Build your email 9. Click. Next 10. Complete the Subscriber Preview and Test Sending section 11. Click desktop and mobile icons to preview 12. Click layout to preview HTML version 13. Click Plain text to preview text version 14. Save
How do you create templates in content. builder?
1. Click Create 2. Hover over template 3. Select a template type 4. Save the template 5. Complete required fields 6. Add content 7. Save email
What are the steps to create a data extension using a template in marketing cloud?
1. Click Subscribers 2. Click Data Extensions 3. Click My Data Extensions 4. Click Create from Template 5. Choose checkbox next to the template you want to use 6. Click Select 7. Complete the Properties info: Name, External Key, Description 8. Complete the Type info: *Used for sending *if you choose this, it will appear as an option in the message send wizard 8. Add Fields 9. Click Save
How can you move subscribers between lists?
1. Click the list that has the subscribers 2. Select the subscribers you want to move 3. Click Move/Copy 4. Select the list you want to move the subscribers to 5. Check the appropriate boxes: a) maintain subscriber status from the originating list (otherwise will be set to active) b) If you want all the subscribers in the list, select move/copy each subscriber on the source list 6. Click the appropriate option: Move, Copy 7. Click OK
What options are available for adding content to a template?
1. From Blocks tab, drag one or more blocks to you template and follow the instructions 2. To add existing content, choose Content 3. To drag a grouping of blocks, choose Layouts 4. To set or change styles for the template. choose Design 5. To insert more content areas in your template a. click Code View b. Place your cursor in the HTML code where you want to add the content area c. Click Insert Code Snippet d. Click Content Area e. Place content area between open and close body tag
How do you enable the double opt-in feature?
1. Go to Setup 2. Click to expand Feature Settings 3. Click to expand Email Studio 4. Toggle on Double Opt-In
How do you export a list?
1. Hover over Subscribers 2. Click Lists 3. Click Export under actions 4. Click Next in the wizard 5. Complete the File an Delivery dialog box 6. Click Next 7. Choose data to export 8. Click Export 9. Click Finish`
How do you build an email from a template in content builder?
1. In Content Builder, click Create and select Email Message 2. Select a template 3. Name your email and click next 4. From the Blocks tab, drag content blocks to content areas in the editor 5. From the Content tab, drag saved content to content areas 6. Click Plain Text to view text version 7. To add layouts sections, click the Layouts tab, drag layouts to the editor, then drag blocks and content 8. Change template by going to the Design tab and clicking Change Template 9. Enter email and optionally a preheader, click Next to Preview 10. To send the email, use Journey Builder or Email Studio
What are two ways to view your automation?
1. List View displays a larger number, but no activity level detail 2. Detail View displays fewer, but includes a preview of design and errors
How do you build a text email using content builder?
1. Select Text Only 2. Add your text 3. Insert attributes to add personalization 4. to display headers and footers add tags
What should be the max length of your preheader?
100 characters
After how many soft bounces is a subscriber set to Held?
3 soft bounces
How does Marketing Cloud track emails?
A 1x1 pixel transparent GIF image. It's automatically inserted unless you use an HTML-Paste template
What are data filters?
A group of criteria that segments a list or data extension.
What is a data filter?
A group of criteria that segments a subscriber list of data extension Example: Own a car OR a motorcycle AND Live either in the state of Indiana OR Ohio
What is Approval in Marketing Cloud?
A platform for reviewing emails. Allows you to submit an email for approval before you can send it to an audience.
What is a send classification?
A set of parameters that can be reused for multiple send definitions (ex: every time an email
What are groups?
A subset of subscribers from a list. You can filter by profile (like age) and preference. They can randomized or filtered. For filtered groups, you can specify profile and preference attributes to use.
What is a data extension?
A table within the database that contains your data. You can import data though the app interface. You can create, update, and delete rows with the SOAP API
What is the Tracking Workspace?
A workspace where you can view real-time performance. You can also pause, cancel, or delete send jobs.
What us a Data Extract Activity?
Allows you to create one or more zipped files for use outside of MC. Also can be used to convert an XML file into a delimited file for import into your account.
What are personalization strings?
Allows you to insert subscriber attributes, like subscriber name, in. your emails. Can be used in subject line, preheader, or email body. You ca. also insert system data personalization strings
What is a File Transfer Activity?
Allows you to securely transfer files from Marketing Cloud's secure file transfer location to a selected FTP location. Also allows you to unzip, encrypt, or decrypt a file.
What is prebuild burst sending?
Allows you to send emails fast. Audience is locked and emails are built when the schedule send is set. Example: Flash sale
What is Conversion Tracking?
Allows you to track customer traffic and revenue based on multiple links in your emails.
What is impression tracking?
Allows you to track performance of emails with content built by AMPscript or dynamic content. You can give each content a unique identifier which can be used to report against data for each region.
What. is an Import File Activity?
Allows you to use an outside file to update a subscriber list of data extension. You create an import definition which establishes import file details.
What is a SQL Query Activity?
An activity that retrieves data extension or data view info matching your criteria, then includes the info in a data extension. SQL is used to create the query.
What is content detective?
An email studio tool to help you identify spam triggers in your email. It uses spam-filtering logic to identify words, phrases and patterns that are likely to trigger spam filters and then recommends resolutions.
What is a Filter Activity?
Applies the logic of a data filter to create a group or data extension.
How much wait time is recommended for an A/B test?
At least 24 hours to give subscribers time to interact with your email.
What is the difference between excluded and suppressed when sending an email?
At the time of send, they are treated the same. Suppression lists are their own entity in MC. Exclusions can be any audience type except Data filters.
Where should you go to schedule an import activity?
Automation studio
T/F Data Filters can be reused
TRUE. If the data filter has not been associated with a subscriber list or data extension, it can be reused
What are activities?
Building blocks of automation. They perform specific actions. They are reusable.
T/F When a virus scans an email sent to a subscriber and clicks every link, these ARE counted towards the subscriber clicks.
TRUE. They are counted unless it's done by a known security entity.
What is a Wait Activity?
Causes an automation to wait for a specific duration or until a specific time before going to the next step.
What are the steps involved in creating a list?
Click Subscribers. Click my lists folder. Click Create List. Complete the List Identification section. Select the list location in the List Location section. Select whether to associate a Send Classification to your list. This option may not be enabled in your account. Click Next. Complete the Opt-in Behavior section. If you'd like subscribers to provide confirmation of their email address once they subscribe to your list, select Require subscribers to provide confirmation of valid email address (double opt-in). Then select the confirmation email by clicking Select. Complete the Opt-in Landing Page section. You can select whether to use a default landing page or to define your own landing page. Click Next. Specify whether you send a welcome email. If you choose to send a welcome email, click Select. If you choose to have both a confirmation and welcome email, the subscriber will first receive a confirmation email. Once they confirm their email address, they receive the welcome email. Click Save.
How do. you update an email that uses a template you've recently modified?
Click the Update Email Now from email properties
What should you use to delete contact info for data compliance regulations?
Contact Delete
What is a Script Activity?
Contains server-side javascript and executes the script when started.
What does a single source template allow you to do?
Create content once and reuse the content for multiple emails, contexts, and audiences. Ex: You have an email campaign across multiple countries with multiple languages. Each county would have a paste HTML template with the same layout, personalization, and queries. They would have country specific headers and footers. This is your base template for this country for this campaign
What is content builder?
Cross-channel content management tool that allows you to consolidate images, documents, and content in a single location. Inckudes CMS and API, content management application, and HMTL content editor.
After how many hard bounces is a subscriber set to undeliverable?
If an email campaign is the third campaign where it's bounced and it's more than 15 days before the first bounce, it's marked as undeliverable. *Unless from a trusted domain
What type of data is kept in a data extension?
Data that relates to a subscriber, but does not fit in the profile for one of the following reasons: 1) Subscriber can have varying values (ex: # of transactions) 2) Info is related to the subscriber through a third piece of info (you maintain a subscriber's preferred airport code, but the airport name is in the extension)
What does email studio use to de-duplicate emails sent to lists, groups, and data filters?
SubscriberId
Which types of subscribers are unlikely to respond and likely to complain?
Subscribers showing no activity, opens, or clicks for six months
What is a send relationship?
Defines a field in a data extension to map to Subscriber Key in All Subscribers list.
What does email studio use to de-duplicate emails sent to data extensions?
Emails
T/F Personalization strings are case sensitive
FALSE
T/F You can use a Single Source Template to serve multiple languages
FALSE - each country specific template requires a head tag with a language declaration
T/F Deleting a list removes the email's tracking details
FALSE. Email activities continue to be tracked for subscribers if you chose to retain the when you deleted the list
T/F Subscriber preview displays an email in a particular client.
FALSE. It is a rendering from the perspective of a particular recipient. Use Test Send to send the email and to view it from a particular client.
T/F An Enhanced FTP folder only works with one file drop automation
FALSE. It only works with one, UNLESS a filename pattern is used
T/F A test send will still send even if the selected subscriber has a status of unsubscribed/bounced.
FALSE. It will not send a test.
T/F Tracking data for deleted subscribers is deleted as well.
FALSE. It's retained in an anonymized format.
T/F When creating a Content Builder email from a classic email, all of the information is copied accurately.
FALSE. Review your new email and make updates. It will remove the following: Dynamic content, A/B content, and surveys
T/F When you copy an automation, it creates a new copy of the activity.
FALSE. The activities are referenced to the original automation. If you want o make changes fo ronly this version, you should replace the activities.
T/F When you copy a data extension, all of the data stored in it is copied over.
FALSE. The data is not copied over
T/F If you withdraw an approved email that has pending jobs, the email is withdrawn and will not send.
FALSE. The email remains scheduled in its originally approved version
T/F Test sends are recorded in the Send Long data extension
FALSE. They are not recorded in the Send Ling data extension
T/F when you remove a list, it always removes all of its subscribers
FALSE. You can choose to remove the list and the subscribes OR delete the list but retain the subscribers
T/F You can edit approved emails
FALSE. You must withdraw them first. You can then edit the email and resubmit it.
What is the recommended percentage of your subscribers you should include in an A/B test?
For more than 50,000 subscribers, you should send to 5%. For less than 50,000 subscribers, you should use 10%. For a small audience (fewer than 500), results may not be statistically significant.
add more subsciption content
Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences
What does Advanced Run Once do?
It allows you to only run a portion of an automation
What happens with an automation rule that runs longer than 24 hours is interrupted by the next scheduled occurence?
It stops
What is a decision split?
Journey Builder's decision split evaluates a contact journey data and then sends each contact down a path based on the criteria set. Can be adjusted randomly by percentage.
What is a Verification Activity?
Lets you select a target data extension in your automation and evaluate the target data extension for conditions you set. When an activity detects the conditions that have been set are met, you can set it to stop the automation and/or notify you. Example: If your extension has more than 10,000 subscribers, stop the automation.
What does restricting a content area do?
Limits the additional of only a specified number and types of content to the content area when creating an email from a template
What is an hourly threshold when sending an email?
Limits the numbers of emails sent out per hour
Which integration does Marketing Cloud use for email previews?
Litmus
What considerations should you make when adding data extensions to a multi-join relationship?
One of the data extensions must have a defined primary key. The other must have the primary key fields mapped. Only sendable data extensions can be used. Example: NTO wants to mail all males who live in the South. You would create a data relationship between Subscriber and City. And you would create a relationship between City and State.
What does locking a content area do?
Prevents the content from being changed when using that template to create a template
What does Litmus Email Previews allow you to do?
Preview your emails in 90+ browsers, devices, and clients.
T/F An automation that is running when you click PAUSE continues to run
TRUE
T/F Shared emails accross a business unit must be unshared before their approval can be withdrawn
TRUE
T/F Test sends count towards the send threshold you purchased.
TRUE
T/F When you change a filename without modifying the content, it doesn't trigger any corresponding automation.
TRUE
T/F You can move subscribers from one list to another
TRUE
What is a delivery profile?
Specifies deliver info and can be reused. You can select a private domain and IP address to use. You can also choose the header and footer.
What is a sender profile?
Specifies the From information for a send. Can be reused across multiple sends.
What does the system use to record conversions for Conversion Tracking?
Subscriber ID, Job ID, and List ID
What happens when you make a list public?
The subscriber will see the list in the subscription center and have the ability to opt in or opt out of the list.
What happens when you disable queuing in a file drop automation when a matching file is detected while an existing automation is running?
The system will stop any running automation and start a new automation
What happens to subscribers who receive the confirmation email for double opt-in. but haven't clicked the confirmation link?
They are added to your list with status Unsubscribed. Once they click the link, their status changes to Active.
What should you name automations that run regularly?
To help with auditing, you should use dynamic file names where possible.
Why would you use Advanced Run Once?
To restart an automation from an errored activity. Fix a single activity that errors and only run that one.
T/F You can set an automation's next run to skip
True
How long is tracking data available in Marketing Cloud?
Up to 6 months
When should you use a publication list?
Use it when sending email/sms to a sendable data extension. If someone opts out, it's reflected in the publication list. You should have a publication list for each communication type, so that when someone opts out, it isn't reflected across the board.
What options do you have for Advanced Run Once?
You can choose a step, individual activities, or multiple steps and activities
How many multi-join relationships can you create?
You can create up to 3
What does A/B testing in email studio look like?
You send two versions of your email studio communication to two test audiences from your subscriber list. You track which receives the highest unique open rate or highest click through rate and send that version to your remaining subscribers.
How does Conversion Tracking work?
You set up an email to contain a link to a landing page on your website. When a subscriber clicks on the link, the system passes data about the subscriber and the email, so you can track this subscriber's activity on the website. You can then pass data about the subscriber's activity back to the app.
What is a multi-join filter?
a data filter to get info from more than one data extension
What is a primary key?
a key in a relational database that is unique for each record. A record can have more than 1 primary key. You can't update a data extension without a primary key
Review lists of available reports here
https://help.salesforce.com/s/articleView?id=sf.mc_re_email_studio_reports.htm&type=5
