Marketing Cluster Exam
Which of the following are types of corporate brands:
(A) Disney, Apple, and Nike
During what phase of the product life cycle is a business most likely to reduce its prices because copycat products have entered the marketplace?
(A) Growth
Milford Glassworks encourages all of its employees to provide input for system improvements and suggestions for product ideas. What strategy is Milford using to adapt changes in the market place?
(A) Innovation Management
During which stage of the product life cycle is the product failure rate the highest?
(A) Introduction
Which of the following situations involve the use of negative tactics to build political relationships with the organization:
(A) Jason accepts credit for Tori's advertising campaign idea during a meeting with management
While filling out a customer-satisfaction survey, Ashley is asked to rank her level of agreement with the statement, "The sales representative was friendly and courteous." Out of the five options presented, Ashley's response is "strongly agree" This is an example of __________ rating scale
(A) Likert
A marketing survey revealed that four out of 7 residents in the greater metro area prefer Lupi's Pizza to Morelli's Pizza and Renaldo's Pizza. What measure of central tendency does this example represent?
(A) Mode
Which of the following is an oligopoly?
(A) Oil Industry
What elements of the promotional mix are ideal to use when promoting products to large, personal consumer markets?
(A) Sales promotion and advertising
Which of the following is an example of a company procedure:
(A) To order supplies, employees must complete the R-3 form and then give it to their immediate supervisor
Determine if the following situation is an illegal selling practice: A salesperson always says to a customer, "My business will buy all of its janitorial supplies from your company if you buy all of your office furniture from my business."
(A) Yes. The salesperson is suggesting reciprocity, which is illegal if it hinders competition
Joe realized that if he had taken more time to proofread his work carefully and correct his grammatical mistakes, he would have received a better grade on his report. In this situation, Joe is
(A) assessing a weakness to improve performance
An interviewer should carefully monitor his/her tone of voice, facial expressions, and gestures when collecting marketing data from respondents to
(A) avoid appearing biased
The supervisor said, "Amber, I know that this is a busy time for you right now, but I really need for you to give me the weekly extensive report on Tuesday morning. Because you submitted last week's report on Wednesday, reimbursement checks were delayed, and several employees did not receive payment when they expected it." The supervisor is providing Amber with
(A) constructive criticism
When a business's salespeople take time to discover their customers' needs, the business is likely to benefit because
(A) customers tend to return fewer products
The primary reason for analyzing budget variances is to
(A) determine where the business is on target and where it is not
If a situation analysis reveals that the company has a comprehensive, current, and flexible database system, it has identified a(n)
(A) internal strength
A business's expense reports and cash-register receipts are sources of __________ research data
(A) internal, quantitative
Fairlawn Manufacturing will replace or repair the motor of its Cut-rite riding lawnmower for one year after the purchase date. This is an example of a(n)
(A) limited warranty
Although Sarah's favorite soft drink is Diet Coke, she will order Diet Pepsi if a restaurant does not serve Diet Coke. This is an example of brand
(A) preference
A primary disadvantage of keeping business records in digital formats is that
(A) records become inaccessible due to obsolete technology
When using the systematic random sampling method, marketers must determine the
(A) skip interval
"How can we alter our existing product so it will appeal to another market?" This is an example of
(A) strategy-oriented decision problem
To maintain a quality work culture throughout all levels of an organization, it is important for businesses to
(A) train employees thoroughly
A manufacturer advises its distributors that they must achieve an extremely high level of sales next year to continue as channel members. This action is most likely to create
(A) vertical conflict
Which of the following are listed as long-term assests on a balance sheet:
(B) Buildings, vehicles, and capital equipment
As a member of the company's employee selection committee, Logan is urging the other committee members to choose his best friend Markus for an executive-management position. What ethical issue does this situation illustrate?
(B) Conflict of interest
What component of a print advertisement contains the sale message?
(B) Copy
What is the benefit of shared vision to an organization?
(B) It serves a guide for decision making
Which of the following is an example of job shadowing:
(B) Kayla follows the public-relations director of a local company to learn about his/her career
What is the primary goal of viral marketing?
(B) Sharing
What activity is a marketing researcher performing when s/he counts the responses to a survey
(B) Tabulating data
Which of the following is a common reason for horizontal conflict among distribution channel members:
(B) Territorial boundaries
Which of the following is an example of price fixing:
(B) Three computer-chip manufacturers agree to sell their products within a certain price range
Under what circumstances should a business obtain copyright protection for its intellectual property?
(B) When it produces original artistic work
When a government regulatory agency accuses a company of running a deceptive advertisement, the company voluntarily agrees to stop running the as without committing guilt. In this situation, the remedy used is
(B) a consent order
When the sales person did not return Mr. Adkins' calls about the status of his backordered stove, he cancelled his order. The salesperson lost the order because s/he
(B) failed to provide customer service
The following appeared on a recent survey: "Do you agree that the government wastes taxpayers' money by supporting unnecessary programs?" This is an example of a(n)
(B) leading question
An important aspect of maintaining positive public relations is communicating with external audiences such as
(B) local businesses, charitable organizations, and customers
To understand consumers' buying habits over time, marketing researchers might ask a sample of the population to
(B) maintain a product diary
A salesperson says, "Mrs. Jones, the Model 2XY upright vacuum cleaner has attachments that allow you to remove dust from furniture, draperies, and ceiling fans. It also has a steamer that deep cleans carpets." This is an example of a salesperson describing the product's
(B) multiple uses
During a job interview, it is important to monitor nonverbal cues including your
(B) posture and eye contact
During a board of directors meeting, the company's CEO said, "Based on last year's sales date and changed in economic conditions, I believe that sales will increase next year." In this situation, the CEO has provided the board members with a(n)
(B) prediction
An electronics business decided to remove the X2L digital camera from its product mix because it was taking away sales from the FZG1 premier digital camera. This is an example of
(B) product cannibalization
Lat year, Ryan earned a salary of $32,000, and paid 15% in federal income taxes. This year, Ryan received a promotion, and his salary is now $36,750. Due to his salary increase, Ryan must pay 25% in federal income taxes. This is an example of
(B) progressive
When a local athletic apparel store sells shoes, clothing, and accessories that are designed specifically for runners, it is using __________ segmentation
(B) psychographic
Which of the following statements is true about a marketing plan:
(C) A good marketing plan contains the business's specific marketing goals and strategies
Which of the following situations is most likely to cause the price of corn-based products to increase:
(C) A long drought damages the corn crops
Which of the following is an example of a business that uses a product class as a positioning strategy:
(C) Associating an artificial sweetener with sugar
Which of the following is an idea-generation technique that uses programmed thinking:
(C) Attribute listing
Which of the following is a budgeting issue that a business considers when deciding whether to participate in a trade show:
(C) Booth rental space
What activity involves transforming facts and figures into a useful format?
(C) Data processing
What can an employee do on a regular basis to maintain an organized workspace?
(C) Discard outdated files and papers
Which of the following is an example of organizing business information by location:
(C) Elizabeth structures a national insurance company's financial reports by branch
Which of the following is an unethical business behavior in relation to information management:
(C) Keeping employees' payroll records in unsecured computer databases
What element of the marketing mix is most concerned about creating convenience for customers in relation to the product's accessibility to the market?
(C) Place
You are most likely to persuade others to take action if you
(C) Provide supporting facts
What happens when inflation increases?
(C) Purchasing power decreases
What information should a business provide its suppliers to ensure that products will be available to meet demand?
(C) Sales forecast
The details regarding quotas for each salesperson would be outlined in what type of selling policy?
(C) Selling-activity
Which of the following is an example of a good or service that is produced through a capital-intesnsive conversion process:
(C) Sport utility vehicle
Which of the following is most likely to contain indoor billboards:
(C) Subway terminals, airport terminals, and enclosed mails
Which of the following is an ethical issue that affects many businesses' product/service-management function:
(C) Testing on animals
Using the APA writing style, Ella compiles a list of the books, web sites, and journals that she used when developing a complex research report. What is Ella developing?
(C) The bibliography
A soft-drink company posts a film clip on YouTube and Facebook that features its employees drinking the company's best-selling beverage while they are preforming a flash-mob routine. What is the company using to promote its products?
(C) Viral video
What type of debtor-creditor relationship involves the acquisition and use of credit cards?
(C) Voluntary
Which of the following is a form of technology that allows a salesperson to make a professional sales presentation to group members who are located in different locations:
(C) Webinar
The best way for salespeople to obtain detailed information about a complex product is by
(C) attenting a training session
The Upper Crust Bread Shop bakes its bread on site so that customers can smell the bread when they enter the shop, and it sets baskets of bread samples throughout the shop. The shop uses these touch points to carry out its
(C) customer-experience management strategies
Businesses rely on projects because the business environment is
(C) dynamic
Shortly after a burglar broke into their house, Mr. and Mrs. Green purchased a home security system. In this situation, Mr. and Mrs. Green's buying motive was based on __________ factors.
(C) emotional
A business can help its salespeople build a clientele by
(C) having favorable adjustment and return policies
Nelson needs to find out the exact model number of a printer to order the correct ink cartridge for a customer. To obtain accurate information quickly, Nelson should access
(C) his company's intranet
When Samantha reviewed her company's financial information, she noticed that the sales for Java6 coffee maker decreased for three consecutive months. In this situation, the financial information helped Samantha
(C) identify a trend
Car break-ins often result because the drivers leave their laptops, smartphones, and wallets on the car seat, making the items highly visible to potential thieves. As a result, an automobile manufacturer designed a hidden compartment in the front passenger seat for drivers to store their valuable items. This is an example of an idea generation strategy in which the business
(C) improved an existing product to solve a common problem
When the meeting leader asked the group participants if they had any suggestions for the new product catalog, Lily pulled out a list of notes that she had compiled and talked for the remaining 20 minutes of an hour-long meeting. In this situation, Lily
(C) monopolized the discussion
A benefit to the seller of bundling products is that doing so
(C) often lowers the marketing costs
The Skintastic Cosmetic Company implemented a challenging sales promotion in which its independent sales consultants could earn bonuses, prizes, and vacations. This is an example of a company using __________ as a sales incentive.
(C) push money
When identifying risks that a business faces, management should focus on the
(C) sources of the risks
Mason Publishing included the following statement in a newsletter that was sent to its sales staff about its new electronic reader: CEO Lucinda Marcelli said, "This product supports our ongoing efforts to revolutionize the ways in which students across the country learn." This is an example of
(C) using a quotation to communicate product information
Which of the following is an example of casual research:
(D) A quick-serve restaurant introduces a breakfast burrito to a limited segment of the market to determine product acceptability
Which of the following gestures would indicate a speaker's nervousness during an oral presentation
(D) Fidgeting with accessories
Which of the following is an example of ethical behavior in marketing-information management:
(D) Implementing procedures to protect the privacy of survey respondents
Determine the type and purpose for promotion used in the following example: Procter and Gamble donated thousands of bottles of its Dawn dishwashing soap to wildlife conservation programs to clean animals that are affected by oil spills and other ecological hazards
(D) Institutional; To indicate the company's interest in environmental issues
What is a benefit of investing in mutual funds?
(D) Investors have access to a fund manager's expertise
Which of the following is an example of a response error:
(D) Rosanna checks two response options for one question on a paper questionnaire
A retailer sends a sales announcement and coupon with the monthly summary of accounts that it sends to its customers. What form of direct mail is the retailer using>
(D) Statement stuffers
What component of the promotional plan describes the specific tools that the business will use to promote its goods and services?
(D) Tactics
Mr. Martin said, "I want to return this software and get my money back. Before I bought it, your salesperson told me that it was compatible with my computer, but it isn't." What is the reason for Mr. Martin's complaint?
(D) The salesperson provided inaccurate information
Which of the following is a true statement about secondary dimensions of diversity:
(D) They can change over time
In the past month, Anna has purchased Lay's mesquite-barbeque chips, Shearer's kettle-cooked potato chips, and Utz's wavy potato chips. What type of buying behavior is Anna exhibiting?
(D) Variety-seeking
Tying agreements are illegal under which of the following conditions:
(D) When they reduce competition
To build and repair bridges, Campbell Construction Company buys steel beams from Horton Manufacturing. In this situation, Campbell Construction Company is the
(D) industrial user
Because Elise paid her monthly credit-card bill on April 16 instead of April 4, the credit-card issuer added a $25 charge to her May billing statement. This is an example of a (n) __________ fee.
(D) late
To prevent people with severe peanut allergies from accidentally consuming food items prepared in peanut oil, many governments require food manufacturers to
(D) list all ingredients on the products' packaging
Hannah studied international business in college and has worked for various international corporations. Over the years, she met many businesspeople who did not understand how cultural differences affect their business relationships. Hannah decided to start her own consulting firm to advise businesspeople about the cultural issues that may encounter when doing business overseas. Hannah identified a product opportunity on the basis of
(D) personal expertise
The primary reason that the government regulates the ways in which healthcare organizations handle medical records is to
(D) protect the patients' privacy rights
A snack-food company donates energy bars to runners who are participating in a race to raise money for cancer research. The business is engaging in a(n)
(D) public-relations activity for a charitable cause
Molly works in operations. Her job is to make sure that the business has all the supplies it needs to keep production going smoothly. Molly works in the area of
(D) purchasing
When developing a request for quotation (RFQ) for prospective vendors, a business should always include
(D) specifications and deadlines