Marketing Exam 3

11) To increase online presence, companies can use any of the following tools EXCEPT

???

12) To design an effective website, marketers should pay attention to all of the following EXCEPT

???

19) A(n) ________ economy is rich in one or more natural resources but poor in other ways and much of its revenue comes from exporting its natural resources._____

???

30) The marketing concept focuses on meeting the company's short-term sales, ________, and profit needs, though that doesn't always serve the future best interests of either customers or the business.

???

6) Social media are all of the following EXCEPT ________.

???

3) Gant Hardware is a huge chain of hardware stores. GantHardware.com helps customers conduct product research and also lets them order directly online or redirects them to the nearest Gant retail store. Which of the following best describes GantHardware.com? A) marketing Web site B) digital catalog C) social network D) podcast E) blog

A) marketing Web site

16) Foreign businesses in India appear to receive unusually close scrutiny and special regulations, aimed at protecting the local businesses. This is an example of a(n) ________. A) non-tariff trade barrier B) tariff C) boycott D) exchange control E) quota

A) non-tariff trade barrier

8) Kirk's Comic Store has its own mobile app that users can download for free. The app lets users know about special events, discounts, and merchandise currently available in the store. Which of the following forms of marketing is exemplified from this scenario? A) social media marketing B) kiosk marketing C) direct-response tv marketing D) catalog marketing E) direct-mail marketing

A) social media marketing

9) All of the following are forms of traditional direct marketing EXCEPT ________. A) personal selling B) Point-of-purchase promotion C) telemarketing D) direct mail-marketing E) Kiosk marketing

B) Point-of-purchase promotion

40) In societal marketing, the ideal goal for companies is to turn all of their products into ________ ones. A) salutary ones B) desirable ones C) pleasing ones D) durable ones E) serviceable ones

B) desirable ones

25) ________ involves entering a foreign market by developing foreign-based assembly or manufacturing facilities. A) indirect exporting B) direct investment C) joint venturing D) contract manufacturing E) direct exporting

B) direct investment

38) A company that makes products that give high immediate satisfaction but may hurt consumers in the long run makes ________ products. A) deficient B) pleasing C) salutary D) desirable E) threatening

B) pleasing

37) When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's long-run interests, it is practicing ________ marketing. A) value B) societal C) sense-of-mission D) consumer-oriented E) customer-value

B) societal

27) Heineken beer is sold successfully in the same form around the world. Which of the following product strategies is illustrated in this example? A) product adaptation B) straight product extension C) product invention D) product augmentation

B) straight product extension

14) Which of the following terms refers to a tax levied by a foreign government against certain imported products to raise revenue or to protect domestic firms? A) Embargo B) tariff C) excise D) exchange control E) quota

B) tariff

39) ________ products give both high immediate satisfaction and high long-run benefits. A) Deficient B) Pleasing C) Desirable D) Salutary E) Threatening

C) Desirable

24) In Japan, Budweiser beer flows from Kirin breweries, and Moringa Milk Company produces Sunkist fruit juice. These are examples of ________. A) contract manufacturing B) management contracting C) licensing

C) licensing

4)Which of the following is true about e-mail marketing messages? A) E-mail marketing messages involve sending an offer, announcement, reminder or sample to a person living at a particular address B) involve connecting directly with carefully targeted consumers, exclusibely on a one-to-one, interactive basis C) they are effective in reaching the desired target market and result in low costs D) cost more per thousand people reached than mass media such as television or magazines E) create a stronger more emotional connection with the customers compared to traditional direct mail

C) they are effective in reaching the desired target market and result in low costs

18) The two key economic factors reflecting a country's attractiveness as a market are its industrial structure and its ________. A) communication adaptation B) nontariff trade barriers C) exchange controls D) income distribution

D) income distribution

32) Sustainable marketing includes all of the following EXCEPT ________. A) innovative marketing B) customer- value marketing C) societal marketing D) value marketing E) consumer- oriented marketing

D) value marketing

21) Which of the following is a sociocultural factor that a company should consider before deciding to enter into a new country? A) political stability B) population density C) education D) income distribution E) consumer lifestyles, beliefs and values

E) consumer lifestyles, beliefs and values

10) Music Mogul has arrangements with several stores and retail chains to place their DVDs and digital music machines in prime spots such as near billing counters and at store entrances. Consumers can buy DVDs by depositing payment or they can buy music online via the touchscreen interface on the machine. Which form of marketing is illustrated in this scenario? A) direct-response television advertising B) telemarketing C) interactive television D) podcast marketing E) kiosk marketing

E) kiosk marketing

Sustainable marketing consists of five principles: consumer-oriented marketing, customer-value marketing, innovative marketing, sense-of-mission marketing, and societal marketing.

FALSE

T/F Product costs set the ceiling for prices.

FALSE

T/F The number of products supplied indicates the length of a channel.

FALSE

T/F The four major communication functions are encoding, decoding, response, and noise

FALSE; encoding, decoding, response & feedback

7) Mobile marketing is used to enrich the brand experience, stimulate immediate buying, or ________.

Making shopping easier

36) Dove wanted to do more than just sell its beauty care products. The company was on a quest to discover "real beauty" and help women be happy just the way they are. As a result, the Dove Campaign for Real Beauty was successfully launched in 2004. Which of the following types of marketing did Dove use?

Mission (Sense of mission marketing)

1) Advantages of direct and digital marketing for sellers include all of the following EXCEPT ________.

Need for sales training

15) A(n) ________ is a limit on the amount of goods that an importing country will accept in certain product categories.

Quota

T/F Producers of convenience products and common raw materials typically seek exclusive distribution, a strategy in which they stock their products in as many outlets as possible

TRUE

2) Which of the following is true about online direct marketing?

access to numerous products access to product reviews

35) Which of the following is part of an internal green marketing program?

biodegradable packaging

29) Kellogg ads in the United States promote the taste and nutrition of Kellogg's cereals versus competitors' brands. In France, where consumers drink little milk and eat little for breakfast, Kellogg's ads must convince consumers that cereals are a tasty and healthful breakfast. Which marketing strategy is being followed by Kellogg?

communication adaptation

13) Before a company decides to go global, it must evaluate all of the following environments EXCEPT the ________ environment.

distributor?

22) The simplest way to enter a foreign market is through ________.

exporting

17) Economic communities are also known as ________.

free trade zones

34) Recently, a class-action lawsuit was brought against BigBurger, a fast food chain, charging that its food has contributed to the nationwide obesity epidemic. The suit was eventually dismissed, but many critics continue to point out the health dangers of typical "fast food" menu items. These critics are most likely concerned that the fast food industry has provided ________.

harmful products

23) Working with foreign companies to produce or market products or services is known as ________.

joint venturing

20) Which of the following is an economic factor that a company should consider before deciding to enter into a new country?

natural resources

33) Deceptive practices fall into three groups: pricing, promotion, and ________.

packaging

28) ________ consists of creating something new to meet the needs of consumers in a given country.

product invention

41) Bicycle helmets have low immediate appeal, but they tend to benefit consumers in the long run. This indicates that a bicycle helmet is an example of a(n) ________ product.

salutary

31) The ________ concept is specifically focused on the future welfare of consumers. consumer business marketing societal marketing startegic planning sustainable marketing

societal marketing

26) ________ means marketing a product in a foreign market without making any changes to the product.

straight product extension

5) ________ involves creating a video, e-mail, mobile message, advertisement, or other marketing event that is so infectious that customers will seek it out or pass it along to their friends.

viral marketing