Marketing Exam 3

specialty-line wholesalers

All of the following are types of limited-service merchant wholesalers except

send real-time messages and offers to customers.

Beacons are useful to retailers of all sizes because they

prestige-sensitive buyers.

Buyers who focus on purchasing products that signify prominence and status are

advertising

Correct Mark 1 out of 1 Flag question Question text _____________ is a paid, nonpersonal communication about an organization and its products transmitted to a target audience through mass media.

technical salesperson

Nick is a salesperson for DuPont. His college degree is in engineering, with a minor in physical science. Nick is most likely a(n)

introduction

Pioneer promotion is most likely to be used during the ____ stage of the product life cycle.

a type of nonstore retailing.

Redbox, ProActiv, and Clinique all sell their products through automatic vending, which is

the current users of a particular product.

Reinforcement advertising is primarily targeted at

off-price retailer.

Stores that are in a manufacturers' outlet mall, such as Ralph Lauren, Tommy Hilfiger, Clarks Shoes, and Samsonite Luggage are most appropriately classified as a(n)

integrated marketing communications

The coordination of promotion and other marketing efforts for maximum informational and persuasive impact defines

stimulate product demand

The overall role of promotion is to ________________and to build and enhance relationships with current and potential customers.

the coding process

The process of putting one's thoughts (meaning) into signs (symbols) is called

Which of the following statements is true about salespeople?

They are often the knowledge experts for their firm

General merchandise wholesaler

Which of the following is a full-service merchant wholesaler?

Increasingly, inside salespersons manage ___________________ and outside salespersons are more _______________.

digital approaches to sales; relationship oriented

When encoding the message, the source should use signs that have

meanings that the target market will understand

Price is considered to be the variable in the marketing mix that is

most flexible.

Retailing is best characterized as

transactions in which the buyer intends to consume the product through personal, family, or household use.